User-Centric Digital Content Designer

Ygam; Leeds; Hybrid; GBP 32,000 - 42,000; Full time

Job summary

BookTrust is seeking a Digital Content Designer to shape and improve the digital experience for partners, supporters and families engaging with our online presence. You will translate complex information into clear content and collaborate with cross-functional teams to deliver accessible, useful digital experiences.

You will use analytics and user feedback to optimise journeys, publish content across our sites, and champion content standards, accessibility and best practices within a

Qualifications

• Experience creating, editing and publishing content for websites or digital channels.
• Strong writing and editing skills, able to simplify complex information.
• Experience using a content management system (CMS).
• Understanding of accessibility and inclusive content best practice.
• Experience using data, analytics or user feedback to improve content.
• Strong organisational skills and ability to manage competing priorities.
• Excellent communication and stakeholder management skills.
• Ability to work collaboratively across teams.
• Commitment to user-focused digital experiences.
• Experience of content design or user-centred design approaches.

Responsibilities

• Designing content around user needs.
• Create content based on user needs, organisational goals and audience insight.
• Translate complex information into content that is clear, accessible and easy to understand.
• Work with the Digital Engagement Analyst to optimise user journeys that help people complete key tasks and find relevant information.
• Apply content design principles to improve the effectiveness and usability of BookTrust's digital channels.
• Work collaboratively with subject matter experts to identify content opportunities and solve user problems.
• Write, edit and publish content across the BookTrust website and other digital platforms aligned to priorities set by the Web & Digital Operations Manager.
• Structure content using information architecture, content modelling and best practice for digital reading.
• Manage content within the CMS, ensuring consistency, accuracy and quality.
• Carry out content audits and identify opportunities to simplify, consolidate or improve content as part of continuous improvement and day to day digital delivery.
• Use web analytics, search data, user feedback and research insights to make evidence-based content decisions.
• Monitor content performance and identify opportunities to improve engagement, discoverability and task completion.
• Work with colleagues across communication, marketing, programme, user experience and research to evaluate and refine content aligned to strategic and impact goal ambitions.
• Contribute to continuous improvement through testing, iteration and experimentation, looking for ways to co-create activity and learn from lived experience.
• Championing accessibility and content quality.
• Ensure content meets accessibility standards and follows content design and inclusive language best practice, including our brand and style guidelines.
• Develop and maintain content standards and governance processes as part of the wider digital team.
• Carry out quality assurance reviews to ensure content remains accurate, consistent and user focused.
• Advocate for high-quality digital content and good content design practice across the organisation, advising colleagues on best practice recommendations to meet communication and marketing objectives.
• Building content capability across BookTrust.
• Support colleagues who create and manage digital content in functional teams, by providing guidance, coaching and practical support.
• Help develop content design knowledge and confidence across teams to support the team to realise the full benefits of digital expertise.
• Contribute to a growing community of practice around digital content and user-centred design within BookTrust.
• Encourage a culture of continuous learning and improvement.

Skills

Content writing

CMS usage

Accessibility knowledge

Data analysis

Stakeholder collaboration

User-centered design

Job description

BookTrust is seeking a Digital Content Designer to shape and improve the digital experience for partners, supporters and families engaging with our online presence. You will translate complex information into clear content and collaborate with cross-functional teams to deliver accessible, useful digital experiences.

You will use analytics and user feedback to optimise journeys, publish content across our sites, and champion content standards, accessibility and best practices within a