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User Acquisition Manager - F2P Mobile Games

JR United Kingdom

Stockport

Hybrid

GBP 35,000 - 55,000

Full time

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Job summary

A leading mobile gaming client is seeking a User Acquisition Manager to spearhead their paid marketing strategies. This hybrid role demands experience in managing campaigns across platforms to effectively grow player acquisition. Candidates should have a solid background in mobile game marketing and proficiency in analytics to drive successful outcomes.

Qualifications

  • 3-5 years of hands-on UA experience in mobile games.
  • Success managing performance campaigns at scale.
  • Familiarity with analytics and budget management.

Responsibilities

  • Plan, launch, and optimize UA campaigns across multiple channels.
  • Analyze campaign performance using KPIs like CPI, ROAS, and LTV.
  • Collaborate with creative teams to test and iterate ad creatives.

Skills

Analytical skills
Campaign management
Performance marketing

Tools

Adjust
Appsflyer
Excel

Job description

Social network you want to login/join with:

User Acquisition Manager - F2P Mobile Games, stockport

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Client:

Skillsearch

Location:

stockport, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

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Job Views:

2

Posted:

06.06.2025

Expiry Date:

21.07.2025

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Job Description:

User Acquisition Manager - F2P mobile games

Hybrid in London office - 2 days per week

I'm working with a client who are looking for a User Acquisition Manager to lead paid marketing efforts for their mobile games. You'll manage high-impact campaigns across multiple platforms to acquire new players and scale growth profitably. This role works closely with product, analytics and marketing teams.

Responsibilities:

  • Plan, launch, and optimize UA campaigns across multiple channels
  • Analyze campaign performance using KPIs like CPI, ROAS, LTV, retention
  • Own channel-level budgets and deliver efficient spend outcomes
  • Collaborate with creative teams to test and iterate ad creatives

Requirements:

  • 3 - 5 years of hands-on UA experience in mobile games
  • Proven success managing performance campaigns at scale
  • Strong analytical skills with Excel, campaign dashboards, or SQL
  • Experience with casual mobile games
  • Cross promotions, working with monetisation and live ops teams
  • Experience with analytics
  • Familiarity with tools such as Adjust and Appsflyer
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