User Acquisition Manager - F2P Mobile Games

JR United Kingdom; Leeds; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading company in mobile gaming is seeking a User Acquisition Manager to drive marketing campaigns aimed at acquiring new players. The role involves managing budgets, analyzing performance metrics, and collaborating closely with creative and analytical teams to enhance player engagement. With a hybrid work model offering flexibility, the ideal candidate will have solid experience in user acquisition within mobile games.

Qualifications

• 3-5 years of hands-on UA experience in mobile games.
• Proven success managing performance campaigns at scale.
• Experience with analytics and familiarity with tools.

Responsibilities

• Plan, launch, and optimize UA campaigns across multiple channels.
• Analyze campaign performance using KPIs like CPI, ROAS, and LTV.
• Collaborate with creative teams to test and iterate ad creatives.

Skills

Analytical skills

Campaign management

User Acquisition

Tools

Adjust

Appsflyer

Job description

Social network you want to login/join with:

User Acquisition Manager - F2P Mobile Games, leeds, west yorkshire

col-narrow-left

Client:

Skillsearch

Location:

leeds, west yorkshire, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Views:

2

Posted:

06.06.2025

Expiry Date:

21.07.2025

col-wide

Job Description:

User Acquisition Manager - F2P mobile games

Hybrid in London office - 2 days per week

I'm working with a client who are looking for a User Acquisition Manager to lead paid marketing efforts for their mobile games. You'll manage high-impact campaigns across multiple platforms to acquire new players and scale growth profitably. This role works closely with product, analytics and marketing teams.

Responsibilities:

• Plan, launch, and optimize UA campaigns across multiple channels
• Analyze campaign performance using KPIs like CPI, ROAS, LTV, retention
• Own channel-level budgets and deliver efficient spend outcomes
• Collaborate with creative teams to test and iterate ad creatives

Requirements:

• 3 - 5 years of hands-on UA experience in mobile games
• Proven success managing performance campaigns at scale
• Strong analytical skills with Excel, campaign dashboards, or SQL
• Experience with casual mobile games
• Cross promotions, working with monetisation and live ops teams
• Experience with analytics
• Familiarity with tools such as Adjust and Appsflyer