User Acquisition Manager - F2P Mobile Games

JR United Kingdom; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading company is seeking a User Acquisition Manager for F2P mobile games in London. This hybrid role involves leading paid marketing efforts, managing impactful campaigns, and collaborating with analytics and marketing teams. Ideal candidates should have 3-5 years of experience and strong analytical skills.

Qualifications

• 3 - 5 years of hands-on UA experience in mobile games.
• Proven success managing performance campaigns at scale.
• Strong analytical skills with Excel and SQL.

Responsibilities

• Plan, launch, and optimize UA campaigns across multiple channels.
• Analyze campaign performance using KPIs like CPI and ROAS.
• Own channel-level budgets and deliver efficient spend outcomes.

Skills

Analytical skills

Hands-on UA experience

Performance campaign management

Collaboration with creative teams

Cross promotions

Tools

Excel

SQL

Adjust

Appsflyer

Job description

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User Acquisition Manager - F2P Mobile Games, london (city of london)

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Client:

Skillsearch

Location:

london (city of london), United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

16.06.2025

Expiry Date:

31.07.2025

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Job Description:

User Acquisition Manager - F2P mobile games

Hybrid in London office - 2 days per week

I'm working with a client who are looking for a User Acquisition Manager to lead paid marketing efforts for their mobile games. You'll manage high-impact campaigns across multiple platforms to acquire new players and scale growth profitably. This role works closely with product, analytics and marketing teams.

Responsibilities:

• Plan, launch, and optimize UA campaigns across multiple channels
• Analyze campaign performance using KPIs like CPI, ROAS, LTV, retention
• Own channel-level budgets and deliver efficient spend outcomes
• Collaborate with creative teams to test and iterate ad creatives

Requirements:

• 3 - 5 years of hands-on UA experience in mobile games
• Proven success managing performance campaigns at scale
• Strong analytical skills with Excel, campaign dashboards, or SQL
• Experience with casual mobile games
• Cross promotions, working with monetisation and live ops teams
• Experience with analytics
• Familiarity with tools such as Adjust and Appsflyer