Used Car Director

Johnsons Cars Limited; Redditch; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Company Car with fuel card

31 days holiday, rising to 33 with +

Birthday off - an extra paid day to ce

Company pension scheme

Staff discounts on vehicles, servicing

Dentist on Demand access

Manufacturer training + clear career |

Job summary

Johnsons Cars is seeking a Head of Used Cars to lead the strategic direction of its used vehicle operations across the UK. You will define and implement used car strategies, optimise retailer networks and enhance Approved Used programmes.

This senior role requires collaboration with multiple departments to protect residual values and maximise profitability, while driving dealer performance and customer satisfaction.

Qualifications

• Senior strategic leadership role responsible for shaping and driving the success of the organisation’s used vehicle operations.
• Define and implement used car strategies, optimise retailer network performance and enhance approved used programmes.
• Collaborate across multiple departments to protect residual values and maximise profitability.

Responsibilities

• Monitor and optimise network-wide used vehicle sales performance, stock turn and profitability metrics.
• Identify market trends and implement initiatives to increase volume and customer satisfaction.
• Work with retailers to maximise used car performance through pricing, presentation and stock management.
• Support retailers with guidance and improvement plans.
• Collaborate with finance to drive successful campaigns that boost acquisition and sales.

Skills

Leadership

Strategic planning

Used vehicle operations

Performance analytics

Stakeholder collaboration

Job description

Johnsons Cars and Brayleys Cars are looking for a Head of Used Cars to join a leading automotive organisation within the UK market.

This is a senior strategic leadership role with responsibility for shaping and driving the success of the organisation’s used vehicle operations. The successful candidate will define and implement used car strategies, optimise retailer network performance, enhance approved used vehicle programmes, and work collaboratively across multiple departments to protect residual values and maximise profitability.

• Company Car with fuel card
• 31 days holiday, rising to 33 with service
• Birthday off - an extra paid day to celebrate
• Company pension scheme
• Staff discounts on vehicles, servicing, parts & labour
• Dentist on Demand access
• Manufacturer training + clear career progression opportunities

Key Responsibilities:

Performance & Network Leadership

• Monitor and optimise network-wide used vehicle sales performance, stock turn and profitability metrics.
• Identify market trends and implement targeted initiatives to increase volume, profitability and customer satisfaction.
• Work closely with the retailer network to maximise used car performance through effective stock acquisition, pricing strategies and vehicle presentation standards.
• Support retailers with best-practice guidance and performance improvement plans.
• Collaborate with finance and funding partners to develop attractive retail finance campaigns that drive customer acquisition and enhance sales performance.

Strategic Development & Residual Value Protection

• Lead the development and ongoing enhancement of the Approved Used Vehicle Programme.
• Create and refine programme standards including warranty offerings, vehicle preparation requirements, inspection processes and customer benefits.
• Work closely with Residual Value and Remarketing teams to support pricing strategies and protect long-term vehicle values.
• Manage supply channels effectively to maintain market competitiveness and brand equity.

Remarketing & Stock Management

• Support the management of company vehicle disposals, demonstrator programmes and vehicle defleet operations.
• Ensure quality used vehicle stock is distributed effectively across the retailer network.
• Develop strategies to maximise vehicle remarketing performance and profitability.
• Introduce and manage retailer audit programmes to ensure compliance with Approved Used standards.
• Monitor vehicle preparation, customer experience standards and retailer adherence to programme requirements.
• Analyse competitor activity, used vehicle pricing trends, market supply levels and economic factors impacting demand and vehicle valuations.
• Produce regular performance reports and recommendations for senior leadership.

The Company

Welcome to Johnsons Cars, we are one of the UKs biggest independent dealer groups with a nationwide presence spanning 58 sites across the country. Proudly representing 17 esteemed brands, we are dedicated to delivering exceptional service to our valued customers.

As well as our dealership network we also have a number of vehicle parts operations as well as our Fleet Services business. As an employer we embody a culture of continuous growth and success. by joining Johnsons cars you'll become part of a team that thrives of delivering exceptional service to our customers whilst providing a platform for your personal and professional growth. At Johnsons your career is as important as the outstanding service we provide to our customers.

The Benefits

Life Assurance

Company Pension Scheme

Enhanced Holiday entitlement

Staff Discounts

Johnsons Benefits Platform

Johnsons Cars. All Rights Reserved
www.johnsonscars.co.uk
Reg Office: Johnsons Cars Limited Empire Court Redditch United Kingdom B97 4DA