US Marketing Manager - Public Sector SaaS (Hybrid)

Orlo; Birmingham; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid working

Central Birmingham HQ

Flexible remote days

Collaborative team culture

Job summary

Orlo is seeking an experienced US Marketing Manager to lead go-to-market marketing for our platform in the US, collaborating with the UK team. The role blends strategy, content creation, events and partner relations, with a two-day weekly presence at our Birmingham HQ and flexible remote days.

You will drive lead generation, demand gen, and brand consistency across channels, reporting to the Marketing Director. Travel to the US is planned twice yearly.

Qualifications

• Experience in multi-faceted marketing, preferably in tech/SaaS.
• Strong go-to-market, lifecycle marketing, and lead-gen skills.
• Excellent written and verbal communication; autonomous but collaborative.

Responsibilities

• Own US Marketing calendar; adapt UK materials for US audience.
• Maintain consistent US brand presence from tone to design assets.
• Plan and execute events, webinars, podcasts, and follow-up activities.
• Liaise between US sales and UK business to align campaigns.
• Create case studies and nurture partner relations.
• Collaborate with US and UK teams for consistent approach.
• Analyze campaign performance and optimise future activity.
• Willing to travel to the US at least twice per year.

Skills

Go-to-market

Lifecycle marketing

Lead generation

Cross-functional

Data-driven

Autonomous

SaaS marketing

Job description

Orlo is seeking an experienced US Marketing Manager to lead go-to-market marketing for our platform in the US, collaborating with the UK team. The role blends strategy, content creation, events and partner relations, with a two-day weekly presence at our Birmingham HQ and flexible remote days.

You will drive lead generation, demand gen, and brand consistency across channels, reporting to the Marketing Director. Travel to the US is planned twice yearly.