UKI Partner Marketing Lead — ABM & Demand Gen

Amazon Web Services (AWS); Greater London; Sur place; GBP 70 000 - 100 000; Plein temps

Résumé du poste

Amazon Web Services (AWS) is seeking an experienced Area Partner Marketing Manager to lead partner marketing across the UKI region. You will drive demand generation and revenue growth through partner-led and AWS-led programs, manage joint marketing plans, and optimize marketing investments for maximum ROI.

You will collaborate with PDMs, Field Sales, and regional teams to design ABM programs, track performance, and share best practices within the global partner marketing community.

Qualifications

• Experience in professional non-internship marketing.
• Experience in technology-related sales, marketing or business development.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience defining program requirements and using data and metrics to determine improvements.
• Experience in English-language communication skills, both written and verbal.
• Experience managing marketing budgets and demonstrating ROI.
• Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms.
• Experience in cloud computing, SaaS, or enterprise technology marketing.
• Experience working with AWS or major cloud partner ecosystems, ideally in a partner marketing capacity.
• Demonstrated success with account-based marketing (ABM) strategies and execution.

Responsabilités

• Develop and execute the partner marketing strategy aligned to regional business priorities in UKI, driving pipeline and revenue through partner-led and AWS-led demand generation programs.
• Own the marketing relationship with priority consulting and technology partners across UKI, building joint marketing plans (JMPs) that deliver measurable business outcomes.
• Manage the MDF (Marketing Development Fund) planning, approval, and reporting process for the region, ensuring investment is optimised for maximum ROI.
• Design and execute account-based marketing (ABM) programs with partners to target key enterprise accounts, accelerating pipeline progression and deal closure.
• Partner closely with Area Partner Development Managers (PDMs) and Field Sales teams to understand account priorities and translate them into effective marketing initiatives.
• Collaborate with regional ABM/Field Marketing teams in UKI to integrate partner marketing into AWS-led ABM and broader AWS marketing programs and events.
• Drive cross-functional collaboration with Digital Marketing, Events, and Global Partner Marketing teams to execute multi-channel partner campaigns.
• Define and manage partner coverage models for the region, ensuring priority partners receive appropriate marketing support and engagement.
• Track, measure, and report on program performance using data-driven metrics (partner-sourced sales qualified pipeline, partner-sourced revenue, campaign ROI, partner engagement scores).
• Share best practices and contribute to the global partner marketing community, driving operational excellence and continuous improvement.
• Manage program budgets effectively, demonstrating frugality while maximising business impact.

Connaissances

Marketing experience

Technology marketing

Cross-functional programs

Data-driven decision making

English communication

Excel

Salesforce

Budget management

ABM programs

Cloud/SaaS marketing

Partner ecosystems

Formation

Master's degree or above in marketing/advertising/business

Outils

Excel

Salesforce

Marketing automation

Web analytics

Description du poste

Amazon Web Services (AWS) is seeking an experienced Area Partner Marketing Manager to lead partner marketing across the UKI region. You will drive demand generation and revenue growth through partner-led and AWS-led programs, manage joint marketing plans, and optimize marketing investments for maximum ROI.

You will collaborate with PDMs, Field Sales, and regional teams to design ABM programs, track performance, and share best practices within the global partner marketing community.