UK Sports Sponsorship BD Lead

YouGov; Greater London; On-site; GBP 65,000 - 95,000; Full time

Job summary

YouGov Sport is seeking a Business Development Manager to lead new business growth in the UK, targeting rights holders, sponsor brands and agencies. You will identify opportunities, build senior-level relationships and win partnerships that grow over time.

You will use YouGov data on fans and sponsorship to craft value-led proposals, manage the full sales cycle through to signing, and forecast opportunities in Salesforce.

Qualifications

• 5+ years in B2B sales with a track record of winning new logos and beating targets.
• End-to-end selling across complex, multi-stakeholder cycles including detailed RFPs.
• Senior credibility to engage commercial directors, CMOs and sponsorship leads.
• Ability to turn data into a clear commercial story for client decisions.
• Negotiation strength to close agreements that deliver value.
• Collaborates with YouGov experts to win bigger opportunities.
• Advanced AI skills to grow pipeline and speed to close.

Responsibilities

• Build your pipeline identifying rights holders, leagues, clubs, events, sponsor brands and agencies.
• Lead with insight using YouGov data to open conversations and reveal opportunities.
• Design tailored, value-led proposals and RFP responses with our research team.
• Close deals from outreach to signature, and manage contracting with Legal & Governance.
• Forecast accurately in Salesforce and focus on high-probability opportunities.
• Share best practices to keep a high-performing team energized.

Skills

New business development

B2B sales

RFP management

Stakeholder management

Negotiation

Sales pipeline

AI in sales

Tools

Salesforce

Job description

YouGov Sport is seeking a Business Development Manager to lead new business growth in the UK, targeting rights holders, sponsor brands and agencies. You will identify opportunities, build senior-level relationships and win partnerships that grow over time.

You will use YouGov data on fans and sponsorship to craft value-led proposals, manage the full sales cycle through to signing, and forecast opportunities in Salesforce.