UK – Social Director

Incubeta Group; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Flexible benefits package

Job summary

Incubeta Group is seeking a Social Director to specialise in a major Social channel, working with Client Directors across the portfolio to ensure best-in-class Social practices and measurable value. You will champion Social internally and externally and stay ahead of platform changes and industry trends.

You will lead the Social strategy across a multi-client portfolio, build your profile as a thought leader, and collaborate with the Head of Social to align with the overall Social strategy and

Qualifications

• Proven, deep specialist in a major Social platform with authority beyond general paid social experience.
• Track record embedding best practices and driving measurable value across multiple clients.
• Confident external presence through thought leadership, speaking, or content creation.
• Strong testing discipline and ability to build testing roadmaps for clients.
• Experience mentoring teammates and contributing to cross-functional best practice development.

Responsibilities

• Act as Subject Matter Expert for Social within assigned client portfolio.
• Ensure client activity embodies Social best practices and demonstrates measurable value.
• Review accounts regularly to maximise activity, quality, and alignment with best practices.
• Contribute to developing and refining Social best practices with the Head of Social.
• Lead on Social-related troubleshooting projects for client portfolios.

Skills

Social platform expert

Multi-client portfolio leadership

Thought leadership

Testing discipline

Mentoring team members

Job description

The Role

We're looking for a Social Director to specialise within a particular Social channel, working alongside Client Directors across their client portfolio. You'll be responsible for ensuring your client portfolio understands and embodies Social best practices and can clearly see the measurable value of Social activity.

You’ll champion Social internally and externally, maintaining up-to-date knowledge of platform changes and industry best practice, while working closely with the Head of Social to ensure alignment with the overall Social strategy and contribute to the ongoing development of the wider Social team.

This is a great opportunity for someone who enjoys operating as a genuine channel expert, shaping Social strategy across a client portfolio, and building a profile as a thought leader in the space.

Key Responsibilities

Social Expertise

• Act as a subject matter expert and advocate for Social within your assigned client portfolio
• Ensure your client portfolio embodies Social best practices and understands the measurable value of Social activity
• Regularly review accounts to ensure activity is maximised, high-quality, and aligned with best practices
• Contribute to the development and refinement of Social best practices in collaboration with the Head of Social
• Stay abreast of industry trends, platform updates, and the competitive landscape

Social Innovation

• Be regarded internally and externally as a Social expert through speaking opportunities, blogs, and thought leadership
• Anticipate and support the business in responding to future industry changes to maintain a competitive edge
• Explore and implement new Social technologies, tools, and strategies
• Develop testing plans as a key pillar of Social strategy delivered to clients

Team Leadership & Development

• Provide guidance, mentorship, and training to team members to enhance their skills and knowledge
• Foster a culture of innovation and learning within the team, ensuring learnings are shared and implemented effectively
• Collaborate with other Social experts to ensure global standardisation and best practice sharing
• Lead independently on Social-related troubleshooting projects for your client portfolio

Stakeholder Relationship Management

• Develop and maintain strong relationships with stakeholders across your client portfolio, acting as a Social expert
• Regularly communicate with clients, providing updates on insights, trends, and recommendations for Social
• Showcase the value and opportunities of Social activity to your client portfolio
• Support Client Directors across their client portfolio on Social-related projects, troubleshooting, and opportunities

What We’re Looking For

• Proven, deep specialism in a major Social platform, with genuine subject-matter authority rather than generalist paid social experience
• A track record of embedding best practice and driving measurable value across a multi-client portfolio
• Confidence operating as a visible expert externally, through thought leadership, speaking, or content
• Strong testing discipline, with experience building testing roadmaps that feed into broader client strategy
• Experience mentoring team members and contributing to best practice development across a wider function
• Comfort working closely with Client Directors as a specialist partner, not the primary client contact
• Genuine curiosity about platform change and emerging Social technology, tools, and strategy

Why Join Us

• Own genuine subject-matter authority on a major Social channel across a varied client portfolio
• Build external visibility and thought leadership as a recognised expert in your specialism
• Work closely with the Head of Social to directly shape the wider Social strategy and best practice framework
• Be part of a collaborative, high-performance Digital Media Activation team
• Clear progression path toward Head of Social

Our Package

Salary

We benchmark salaries against the industry to remain highly competitive. Salaries are regularly reviewed and progress alongside your development. Performance-related bonuses are also available.

Benefits

• A flexible, credit-based benefits package including healthcare, pension contributions, gym memberships, and more.

Policies

Forward-thinking policies designed to support a high-performance and balanced working culture.

Learning & Development

Dedicated in-house L&D support with structured development reviews every six months, plus ongoing career support to help you progress.