UK Sales Manager - NHS & Patient Moving & Handling Equipment

Prospect Health; Cambridge; On-site; GBP 54,000 - 66,000; Full time

Benefits offered by this job

Company car / electric vehicle

Bonus potential (10k-20k first year)

Job summary

Prospect Health is seeking an experienced Sales Manager to lead a UK field sales team focused on NHS accounts and medical equipment sales. You will drive revenue growth, manage strategic NHS relationships and navigate complex procurement cycles.

The role requires proven leadership of dispersed field teams, deep NHS procurement knowledge and a track record of securing high-value contracts. A strong commercial mindset and excellent negotiation skills are essential.

Qualifications

• Experience as UK Sales Manager or senior Regional Sales Manager.
• Proven NHS accounts management experience with NHS Trusts.
• Understanding NHS procurement processes, tenders and framework agreements.
• Track record of securing high-value contracts and building senior-level relationships.
• Experience with medical devices or healthcare equipment would be advantageous.
• Strong leadership, communication, presentation and negotiation skills.

Responsibilities

• Lead and develop a four-member regional Field Sales team across the UK.
• Set sales objectives and drive performance to meet targets.
• Develop and manage strategic NHS accounts with key stakeholders.
• Identify and secure high-value opportunities, tenders and equipment sales.
• Build relationships with NHS decision-makers, procurement teams and clinicians.
• Navigate NHS procurement frameworks and complex sales cycles to win major contracts.
• Develop and implement UK sales strategies to grow revenue and market share.
• Collaborate with marketing on targeted campaigns and sales initiatives.
• Monitor performance and report on key business metrics.
• Represent the company at industry events and exhibitions.

Skills

Field sales leadership

NHS accounts management

Strategic account development

Procurement knowledge

Relationship building

Negotiation skills

Tools

CRM systems

Microsoft Office

Job description

Are you an experienced Sales Manager with a background in NHS sales, healthcare equipment or medical devices? Do you have a proven track record of leading field-based sales teams, developing strategic accounts and securing high-value contracts? We are recruiting for an established and growing UK manufacturer of specialist medical equipment, with a product portfolio covering patient moving and handling equipment, medical furniture, treatment couches and patient trolleys. This is an exciting opportunity for a commercially driven UK Sales Manager to lead an established team of four regional Field Sales professionals, manage strategic NHS relationships and drive UK-wide sales growth.

The Role

Reporting directly to the Head of Sales & Marketing, you will take overall responsibility for the UK direct sales function, leading and developing a team of four regional sales professionals operating across the UK.

• Leading, managing and developing a team of four regional Field Sales professionals across the UK.
• Setting sales objectives, driving performance and ensuring the team delivers against commercial targets.
• Developing and managing strategic NHS accounts, building relationships with key stakeholders across NHS Trusts and wider healthcare organisations.
• Supporting the team in identifying and securing high-value opportunities, contracts and equipment sales.
• Developing relationships with key NHS decision-makers, procurement teams and clinical stakeholders.
• Identifying opportunities through NHS procurement frameworks, tenders and wider public sector purchasing routes.
• Supporting the team in navigating complex NHS sales cycles and securing major equipment contracts.
• Developing and implementing UK sales strategies to drive revenue growth and increase market share.
• Identifying new business opportunities, target markets and potential customer relationships.
• Working closely with marketing to develop targeted campaigns and sales initiatives.
• Monitoring sales performance, analysing commercial data and reporting on key business metrics.
• Representing the business at industry exhibitions, trade shows and key customer events.

About You

We are looking for an experienced and commercially focused sales leader who can demonstrate success in managing field-based teams, developing strategic healthcare accounts and delivering revenue growth.

Ideally, you will have:

• Previous experience in a UK Sales Manager, National Sales Manager or senior Regional Sales Manager position.
• Proven experience managing and developing geographically dispersed field sales teams.
• A strong track record of managing or developing NHS accounts, ideally involving NHS Trusts and wider public sector healthcare organisations.
• Understanding of NHS procurement processes, tendering and framework agreements.
• Experience securing high-value contracts and developing long-term relationships with senior decision-makers.
• Exposure to medical devices, patient moving and handling equipment, healthcare or capital equipment would be highly advantageous.
• Excellent leadership, communication, presentation and negotiation skills.
• A strategic and commercially focused approach, with the ability to analyse performance and identify growth opportunities.
• Strong IT skills, including Microsoft Office and CRM systems.
• The ability to balance team leadership with a hands-on approach to key customer relationships.

The Package & Opportunity

Basic salary of up to £60,000, depending on experience. £10,000 - £20,000 potential bonus in year one, linked to performance. Company car / electric vehicle. Full-time, permanent position. Monday to Friday, 8:30am - 5:00pm. The opportunity to lead an established UK field sales team, manage strategic NHS relationships and influence the commercial direction of a growing healthcare equipment business.

Location

Predominantly office-based at the company's Suffolk headquarters, within commutable distance of Stowmarket, with regular UK travel required. Occasional overnight stays may be necessary.