Marketing Manager

MGA Entertainment; Milton Keynes; Presencial; GBP 55 000 - 90 000; Tempo integral

Resumo da oferta

MGA Entertainment is seeking an experienced UK Marketing lead to own the development and execution of the UK marketing strategy, driving demand across consumer and retail channels. You will oversee strategic planning, activation, trade marketing, and product pricing while partnering with global teams.

Responsibilities include managing budgets, leading agency relationships, and delivering measurable campaigns that align with financial objectives for the UK market.

Qualificações

• Ideally educated to degree level in business/marketing.
• Minimum 5 years experience in brand management within consumer goods companies.
• Knowledge of toy industry and targeting parents and children preferred.
• Extensive experience of the full marketing mix - strategy, planning, trade marketing, brand partnerships, events, market research, PR, ecommerce, CRM, digital incl. social media and product development.
• Product line management experience.

Responsabilidades

• Develop UK marketing strategy to drive consumer and retail demand.
• Create and deliver UK marketing communication strategy across all media/retail touchpoints.
• Develop expert category, consumer and market understanding to identify product development opportunities across UK/European territories.
• Implement consumer demand driving programs including PR, media, and digital campaigns; manage agency partners.
• Build and manage marketing budget against forecast and objectives.
• Develop and manage B2B brand partnerships and experiential activities.
• Measure campaign effectiveness against KPIs and adjust as needed.
• Define UK product line and pricing; oversee sell sheets and product data; analyze EPOS data.

Conhecimentos

Organisational skills

Strategy development

Budget management

Communication across levels

Stakeholder management

Agency management

Market research

CRM & digital marketing

Product development

Adaptability & resilience

Team collaboration

Formação académica

Degree in business/marketing

Ferramentas

PowerPoint

Excel

Word

Microsoft Outlook

Descrição da oferta de emprego

Mission: Ownership of the development and implementation of UK Marketing strategy to drive consumer and retail demand for MGA Entertainment Ltd.

Key Result Areas

1. Strategic planning 20%
2. Budget Management 5%
3. Marketing Activation 30%
4. Media Management 15%

Time Utilization

1. Product Line Management 15%

1. Trade marketing and sales support 10%

1. Exhibitions and Trade shows 5%

Total Time Utilisation 100%

Position Requirements

Education/Experience:

• Ideally, educated to degree level in business/marketing.
• Minimum 5 years experience in brand management within consumer goods companies. Knowledge of toy industry and experience of targeting parents and children preferred.
• Extensive experience of the full marketing mix - strategy, planning, trade marketing, brand partnerships, events, market research, PR, ecommerce, CRM, digital incl. social media and product development.
• Product line management experience.

Skills/Knowledge/Ability

• Excellent organisational skills
• Vision, drive and passion for consumer brands and retail
• Ability to communicate well at all levels and across multiple business units
• Pragmatic, resilient and flexible
• Hands on collaborative approach
• Experience of management of multiple external agencies

• Calm and level-headed under pressure
• Ability to adapt to change in complex business environments
• Energy, stamina and an ability to work well in a fast changing environment and managing conflicting priorities
• Financially and commercially astute - comfortable with data, budget setting and management
• Proficient with PowerPoint, Excel, Word and Microsoft Outlook

Authority:

• Reports to UK Head of Marketing, working closely with global marketing teams and US brand teams.
• Manage and mentor 1 direct report – Assistant Brand Manager.

Key Result Areas and Activities:

Strategic Planning

• Development and implementation of demand creation plans to establish a UK Marketing strategy to deliver financial objectives.
• Create and deliver UK marketing communication strategy across all media/ retail touch points to drive children and parent demand.
• Develop expert category, consumer and market understanding to identify product development opportunities across UK/ European territories.

Marketing activation

• Implement effective consumer demand driving programs including PR, media (inc. TV, digital & social advertising), sales promotion, digital, social media and merchandising.
• Manage key agency partners to deliver marketing plan to ensure positive ROI.
• Build and manage marketing budget effectively against forecast and objectives.
• Develop and manage B2B brand partnership activities and drive brand experiential strategy.
• Measure and manage campaign effectiveness against KPI’s and course correct.

Product line management and Pricing

• Define UK product line, reviewing performance on a regular basis (including weekly analysis of key customer EPOS data).
• Manage pricing for UK product line to ensure market success.
• Oversee maintenance of sell sheets, demo guides, product data for all items.
• Develop expert category, consumer insight and market understanding in order to make informed decisions for the future growth development of the brand portfolio.

Trade marketing / Sales support

• Develop UK Sales presentations to support sales team with seasonal sell-ins.
• Work closely with UK sales team to drive account growth through sell-in (sell sheets, presentations, listings, exclusives etc) and to generate sell-through (retail promotions, online, catalogue page design etc.).
• Oversee product sample management as required and build strong relationships with all manufacturer touch points.
• Develop strong retail marketing and buying relationships.

Showroom, Exhibition and Trade Fair management

• Working with Showroom manager to approve build and layout of product showrooms etc.
• As required responsible for planning and building of exhibition stands at annual toy fairs.