UK Marketing & Academy Leader — Growth & Strategy

3Shape A/S; Reading; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Private healthcare

Pension plan

Wellbeing support

Hybrid/remote working

Job summary

3Shape UK is seeking an experienced marketing leader to own the UK marketing and academy function, defining strategy, elevating execution, and guiding a team in a high-growth market. Collaborate with European and Global teams to drive 3Shape's UK expansion.

Lead demand generation, channel marketing, and CRM-driven reporting while managing budgeting and ROI. Hybrid/remote work with travel requirements and a strong focus on revenue impact.

Qualifications

• 7+ years in B2B marketing, incl. 3+ years in leadership with direct reports.
• Experience owning a full marketing function from strategy to execution in a product-led tech company.
• Strong demand generation, digital marketing, events, and channel/reseller marketing.
• Commercial acumen linking marketing activity to revenue outcomes.
• Proficiency with CRM and marketing automation tools.

Responsibilities

• Define and own the UK marketing strategy and growth priorities across customer segments and channels.
• Drive demand generation across digital, events, and reseller channels to support the UK sales pipeline.
• Champion CRM and marketing automation to improve lead management, nurture flows, and performance reporting.
• Manage the UK marketing budget for ROI and commercial impact from all spend.
• Oversee the UK Academy and education programmes for customers and reseller partners.
• Lead, mentor, and develop direct reports with a culture of accountability and high performance.

Skills

Leadership

Strategic marketing

Demand generation

CRM & marketing automation

Budget management

Team development

Education

Bachelor's degree in Marketing or related field

MBA (plus)

Tools

CRM software

Marketing automation platforms

Job description

3Shape UK is seeking an experienced marketing leader to own the UK marketing and academy function, defining strategy, elevating execution, and guiding a team in a high-growth market. Collaborate with European and Global teams to drive 3Shape's UK expansion.

Lead demand generation, channel marketing, and CRM-driven reporting while managing budgeting and ROI. Hybrid/remote work with travel requirements and a strong focus on revenue impact.