Head of Marketing & Academy, 3Shape UK

3Shape A/S; Reading; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Private healthcare

Pension plan

Wellbeing support

Hybrid/remote working

Job summary

3Shape UK is seeking an experienced marketing leader to own the UK marketing and academy function, defining strategy, elevating execution, and guiding a team in a high-growth market. Collaborate with European and Global teams to drive 3Shape's UK expansion.

Lead demand generation, channel marketing, and CRM-driven reporting while managing budgeting and ROI. Hybrid/remote work with travel requirements and a strong focus on revenue impact.

Qualifications

• 7+ years in B2B marketing, incl. 3+ years in leadership with direct reports.
• Experience owning a full marketing function from strategy to execution in a product-led tech company.
• Strong demand generation, digital marketing, events, and channel/reseller marketing.
• Commercial acumen linking marketing activity to revenue outcomes.
• Proficiency with CRM and marketing automation tools.

Responsibilities

• Define and own the UK marketing strategy and growth priorities across customer segments and channels.
• Drive demand generation across digital, events, and reseller channels to support the UK sales pipeline.
• Champion CRM and marketing automation to improve lead management, nurture flows, and performance reporting.
• Manage the UK marketing budget for ROI and commercial impact from all spend.
• Oversee the UK Academy and education programmes for customers and reseller partners.
• Lead, mentor, and develop direct reports with a culture of accountability and high performance.

Skills

Leadership

Strategic marketing

Demand generation

CRM & marketing automation

Budget management

Team development

Education

Bachelor's degree in Marketing or related field

MBA (plus)

Tools

CRM software

Marketing automation platforms

Job description

Department: 3Shape UK

Reports To: Country Manager – UK & IE

Direct Reports: Marketing Managers, Academy Trainers, Office Coordinator

Location: United Kingdom (Hybrid / Remote)

Employment: Full-time, Permanent

About 3Shape

3Shape is a global leader in 3D scanning and CAD/CAM software solutions for the dental industry. Founded in Copenhagen in 2000, 3Shape serves clinics and laboratories in over 100 countries, pioneering digital dentistry through its award-winning product portfolio and employing more than 2,200 people across 30+ offices worldwide.

3Shape UK is a direct market with an established customer base and a growing network of reseller partners. The UK business is entering a critical growth phase, investing in building a world-class marketing capability to drive brand presence, demand generation, and customer engagement.

The Opportunity

This is an exceptional opportunity for an experienced marketing leader to take full ownership of the UK marketing and academy function — setting strategy, elevating execution, and leading a team in a high-growth market. Collaborating closely with European counterparts and the Global Marketing team in Copenhagen, you will directly influence 3Shape's expansion in the UK.

Key Responsibilities

1. Strategic Marketing Leadership & Commercial Impact

• Partner with the Country Manager to define and own the UK marketing strategy and growth priorities across customer segments and channels.
• Drive measurable demand generation across digital, events, and reseller marketing channels to support the UK sales pipeline.
• Champion the use of CRM and marketing automation tools to improve lead management, nurture flows, and performance reporting
• Manage the UK marketing budget, ensuring strong ROI and commercial impact from all spend.

2. Academy & Education

• Oversee the 3Shape Academy in the UK — setting the training calendar and managing education programmes for customers and reseller partners.
• Work with the Global Training & Education team to localise curriculum content for the UK market.
• Drive customer engagement initiatives — including webinars, masterclasses, trade shows (e.g. DTS, BDIA), and KOL programmes.

3. Team Leadership & Development

• Lead, mentor, and develop direct reports — setting clear objectives, providing regular coaching, and fostering a culture of accountability and high performance.

Key Performance Indicators

• Achievement of quarterly and annual UK marketing and growth targets.
• Pipeline contribution (volume and quality): marketing-generated pipeline value, MQL-to-SQL conversion rate, cost per lead, and measurable revenue contribution.
• Digital performance: traffic, campaign engagement, and lead quality.
• Event and Academy attendance, NPS, and customer satisfaction scores.
• Training and development metrics for team and customers.

Qualifications & Experience

Essential

• 7+ years in B2B marketing, with at least 3 years in a senior or leadership role with direct reports.
• Proven experience owning a full marketing function — from strategy through to execution — in a product-led tech company.
• Strong understanding of demand generation, digital marketing, events, and channel/ reseller marketing.
• Commercially astute with the ability to connect marketing activity to revenue outcomes.
• Proficient in CRM and marketing automation tools.

Desirable

• Experience in dental, medical devices, or health tech sectors.
• Familiarity with the UK market landscape — including distributor and reseller dynamics.
• Bachelor's degree in Marketing, Business, or related field; MBA is a plus.

What 3Shape UK Offers

• A genuine opportunity to build and own the marketing function in one of 3Shape's key European markets.
• The chance to lead a team and connect directly into 3Shape's European and global marketing network.
• Competitive base salary, performance bonus, and benefits package including private healthcare, pension, and wellbeing support.
• Hybrid/remote working with occasional travel.
• Market-leading products with strong clinical credibility — giving you a genuine story to tell and a brand worth building.
• A mission-driven culture: improving patient care through digital dentistry.

We are committed to celebrating human diversity, and we trust that the best way to reach outstanding business results, is by welcoming diverse people into our community.

About us

3Shape started with a simple idea - to make 3D scanning better. First, we applied it to the hearing industry, then we succeeded in dentistry. Twenty years later, 3Shape has 2,000+ employees globally. With the help of dental professionals and amazing colleagues we’re creating award-winning scanning and CAD/CAM solutions to change dentistry together! Together, we contribute to a better world. Experience the everyday #lifeat3Shape across the globe on LinkedIn.