UK Brand & Digital Marketing Lead — Launch & Growth

Hisense UK; Greater London; Presencial; GBP 60.000 - 85.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary with bonus scheme

Pension contributions

25 days of holiday plus UK Bank Holi‑|

Long service awards

Salary sacrifice schemes

Discounts on Hisense products

Access to a shopping discount portal

Descripción de la vacante

Hisense UK is seeking a Brand & Digital Marketing Manager to lead the UK launch of Gorenje, building the brand from the ground up and coordinating across UK commercial teams, European stakeholders, agencies and retailers. The role includes driving awareness, traffic and consumer acquisition through TikTok Shop, Affiliate Marketing, D2C and other digital routes.

You will own brand and digital marketing activities, ensuring a consistent identity and impactful campaigns across key UK touchpoints.

Formación

• Strong experience in Brand Marketing and Digital Marketing.
• Demonstrable experience developing and executing integrated brand and digital marketing strategies.
• Strong understanding of digital marketing channels including paid social, paid search, SEO, content, CRM, social media and influencer marketing.
• Strong understanding of the relationship between digital marketing, consumer acquisition, ecommerce and sales conversion.
• Experience managing marketing agencies, campaigns, budgets and multiple stakeholders.

Responsabilidades

• Develop and execute UK brand strategy for Gorenje, aligned with European and global direction.
• Lead brand and marketing prep for the UK launch of Gorenje products.
• Establish UK brand positioning, proposition, target consumer, messaging and comms strategy.
• Develop an integrated go-to-market plan covering pre-launch, launch and post-launch activities.
• Build brand awareness and engagement through digital marketing across relevant channels.
• Ensure consistent brand identity and tone of voice across UK touchpoints.
• Monitor consumer trends and competitor activity to identify opportunities for the brand.
• Manage UK digital marketing strategy to drive awareness, traffic, and acquisition.
• Plan and manage digital campaigns across paid social, search, display, video, SEO, CRM and influencer marketing.
• Develop and manage the Gorenje UK website and optimise media investments.
• Collaborate with sales, European and global teams, agencies and partners.

Conocimientos

Brand marketing

Digital marketing

Integrated campaigns

Analytics & ROI

Agency management

Descripción del empleo

Hisense UK is seeking a Brand & Digital Marketing Manager to lead the UK launch of Gorenje, building the brand from the ground up and coordinating across UK commercial teams, European stakeholders, agencies and retailers. The role includes driving awareness, traffic and consumer acquisition through TikTok Shop, Affiliate Marketing, D2C and other digital routes.

You will own brand and digital marketing activities, ensuring a consistent identity and impactful campaigns across key UK touchpoints.