UK Brand & Access Strategy Leader

Incyte

Leatherhead

On-site

GBP 110,000 - 150,000

Full time

3 days ago
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Job summary

Incyte is seeking a senior commercial leader in the UK to translate brand ambition, customer insights and market access opportunities into strategic priorities and measurable plans that accelerate growth and patient access.

You will lead end-to-end UK brand and access strategy, shaping priorities, funding pathways and field enablement with cross-functional teams, ensuring compliant, insight-led execution and strong performance management.

Qualifications

  • Bachelor’s degree in Life Sciences, Business, Marketing, or related field.
  • Post-graduate qualifications in Marketing (CIM, MBA) or Health Policy are desirable.
  • Minimum 6+ years of progressive experience across brand marketing, market access or commercial leadership in UK pharma/biotech.

Responsibilities

  • Shape UK brand strategy, access strategy and operational plans with cross-functional alignment.
  • Own budget and drive performance KPIs across brand, access and field activities.
  • Lead peer-to-peer meeting programmes, speaker development and compliant educational activities.
  • Integrate omni-channel engagement across face-to-face, virtual and digital channels.
  • Provide senior insight into payer, NHS stakeholder needs and local implementation requirements.

Skills

Senior leadership
Brand & Access leadership
Customer engagement
Strategic communication
Digital & systems
Compliance

Education

Bachelor’s degree in Life Sciences, Business, Marketing, or related
Post-graduate qualifications in Marketing or Health Policy

Tools

Veeva CRM
Veeva PromoMats
Marketing analytics platforms

Job description

Incyte is seeking a senior commercial leader in the UK to translate brand ambition, customer insights and market access opportunities into strategic priorities and measurable plans that accelerate growth and patient access.

You will lead end-to-end UK brand and access strategy, shaping priorities, funding pathways and field enablement with cross-functional teams, ensuring compliant, insight-led execution and strong performance management.

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