Senior UK Brand & Access Strategy Lead

Incyte Corporation; Leatherhead; Sur place; GBP 120 000 - 180 000; Plein temps

Résumé du poste

Incyte Corporation in the UK is seeking a Senior Commercial leader to translate brand ambition, patient access and market context into strategic priorities and investment decisions that drive growth.

This role sits as the UK lead for commercial strategy and access delivery with end-to-end accountability for access strategy, brand priorities, stakeholder engagement and cross-functional execution across Sales, Medical, Market Access and Regulatory.

Qualifications

• Senior commercial leadership experience in pharma/biotech.
• Proven ability to shape brand strategy and market access.
• Experience influencing senior stakeholders and cross-functional teams.

Responsabilités

• Lead UK brand access strategy and operational plans with KPIs.
• Develop market access insights, segmentation and messaging.
• Design peer-to-peer and medical education initiatives within ABPI rules.
• Oversee promotional materials, campaigns and agency partners.
• Drive omni-channel customer engagement and field enablement.
• Manage budgets, forecast and performance reporting.

Connaissances

Strategic leadership

Commercial acumen

Stakeholder management

Brand marketing

Market access

Formation

Bachelor’s degree in Life Sciences/Business/Marketing

Post-graduate qualifications (CIM/MBA) desirable

Outils

Veeva CRM

Veeva PromoMats

Marketing analytics platforms

Description du poste

Incyte Corporation in the UK is seeking a Senior Commercial leader to translate brand ambition, patient access and market context into strategic priorities and investment decisions that drive growth.

This role sits as the UK lead for commercial strategy and access delivery with end-to-end accountability for access strategy, brand priorities, stakeholder engagement and cross-functional execution across Sales, Medical, Market Access and Regulatory.