UK B2C Bathroom Sales Director – Direct Channel Growth

ASR International; England; On-site; GBP 120,000 - 180,000; Full time

Job summary

ASR International is exclusively supporting a confidential Sales Director appointment for a new UK venture backed by an established European group. You will shape the UK sales strategy, recruit a national team of Area Sales Managers, and drive growth through direct-to-consumer channels.

You will coach teams, establish sales processes, ensure forecast accuracy, and collaborate with marketing and operations to align supply with demand.

Qualifications

• Experience leading national B2C sales teams.
• Proven ability to build a channel and drive profitable growth.
• Evidence of coaching and improving performance in consumer home sales.

Responsibilities

• Build the UK B2C channel and identify priority territories.
• Recruit, coach and lead a national direct sales team.
• Collaborate with marketing to develop lead generation and improve conversion.
• Manage the customer journey from enquiry to order.
• Establish targets, CRM discipline and forecasting accuracy.
• Coordinate with operations to align sales commitments with capacity.

Skills

B2C sales leadership

Team leadership

CRM forecasting

Direct selling to homes

Strategic planning

Tools

CRM software

Forecasting tools

Job description

ASR International is exclusively supporting a confidential Sales Director appointment for a new UK venture backed by an established European group. You will shape the UK sales strategy, recruit a national team of Area Sales Managers, and drive growth through direct-to-consumer channels.

You will coach teams, establish sales processes, ensure forecast accuracy, and collaborate with marketing and operations to align supply with demand.