Sales Director B2C

ASR International; England; On-site; GBP 120,000 - 180,000; Full time

Job summary

ASR International is exclusively supporting a confidential Sales Director appointment for a new UK venture backed by an established European group. You will shape the UK sales strategy, recruit a national team of Area Sales Managers, and drive growth through direct-to-consumer channels.

You will coach teams, establish sales processes, ensure forecast accuracy, and collaborate with marketing and operations to align supply with demand.

Qualifications

• Experience leading national B2C sales teams.
• Proven ability to build a channel and drive profitable growth.
• Evidence of coaching and improving performance in consumer home sales.

Responsibilities

• Build the UK B2C channel and identify priority territories.
• Recruit, coach and lead a national direct sales team.
• Collaborate with marketing to develop lead generation and improve conversion.
• Manage the customer journey from enquiry to order.
• Establish targets, CRM discipline and forecasting accuracy.
• Coordinate with operations to align sales commitments with capacity.

Skills

B2C sales leadership

Team leadership

CRM forecasting

Direct selling to homes

Strategic planning

Tools

CRM software

Forecasting tools

Job description

New UK Venture | B2C Bathrooms | European Group

ASR International is exclusively supporting a confidential Sales Director appointment for a new UK venture backed by an established European group.

This is an opportunity to develop a brand, establish a direct-to-consumer sales channel and build the team that will deliver its growth.

We’re looking for a commercial leader who understands B2C bathroom sales and in-home selling, and who enjoys being personally involved in customers, coaching and sales performance.

The opportunity

Working closely with the Managing Director, you will shape the UK sales strategy and turn it into practical delivery. You’ll recruit and develop a national team of Area Sales Managers, establish effective sales processes and take responsibility for conversion, revenue and margin.

Your focus will include:

• Building the UK B2C channel and identifying priority territories.


• Recruiting, coaching and leading a national direct sales team.


• Working with marketing to develop lead generation and improve conversion.


• Managing the customer journey from initial enquiry through to order.


• Establishing clear targets, CRM discipline and reliable forecasting.


• Coordinating with operational teams so sales commitments align with supply and installation capacity.

Who we’re looking for

Bathroom sector experience and proven B2C sales leadership are essential.

You will understand how to lead teams selling directly into consumers’ homes, with evidence of improving performance through practical coaching and sound commercial decisions.

You may already be a Sales Director or an experienced National Sales Manager ready for broader responsibility. What matters is your ability to build a channel, develop people and deliver profitable growth in an entrepreneurial environment.

Why consider it?

You’ll have the backing of an established European group, alongside the opportunity to influence how a new UK business develops. This is a visible, hands-on appointment with scope to build a team and sales operation you can shape from the outset.

The search is strictly confidential. Further details will be shared with suitable candidates following an initial discussion and NDA.

T: 0161 327 4561 or 07946126 863

E: [e-mail]

W: www.asr-international.co.uk

ASR International specialises in Commercial, Operational and Sales-based roles throughout GB; our expertise lies with manufacturers and distributors within the bathroom, brassware, sanitaryware and interiors sectors for senior-level appointments and Directors.