UK Area Sales Manager: Dealer Network Growth

Stella SA; Birmingham; On-site; GBP 50,000 - 80,000; Full time

Job summary

Stanley/Stella seeks an Area Sales Manager UK to drive growth via the official dealer network and expand the dealer ecosystem. You will translate company objectives into market plans, build partnerships in the textile decoration industry, and act as a brand ambassador.

Responsibilities include developing UK strategy, managing dealer relationships, promoting the brand, and providing market insights to headquarters. Travel across the UK is expected.

Qualifications

• Proven experience in B2B sales and account management with a track record in business development.
• Experience in textile, garment decoration, printing, or related industries preferred.
• Fluent English; other European languages are a plus.
• Willingness to travel extensively across the UK (60-80%).

Responsibilities

• Develop and execute a UK market strategy aligned with company priorities.
• Build and manage detailed sales plans to drive revenue with Official Dealers.
• Promote Stanley/Stella through dealer networks and brand values.
• Provide market feedback and competitive intelligence to HQ.

Skills

Account management

Business development

Sales planning

Negotiation

Customer relationship management

Market analysis

Strong communication

Interpersonal skills

Stakeholder awareness

Autonomy

Tools

CRM systems

Microsoft Office

Job description

Stanley/Stella seeks an Area Sales Manager UK to drive growth via the official dealer network and expand the dealer ecosystem. You will translate company objectives into market plans, build partnerships in the textile decoration industry, and act as a brand ambassador.

Responsibilities include developing UK strategy, managing dealer relationships, promoting the brand, and providing market insights to headquarters. Travel across the UK is expected.