Demand Gen & ABM Marketing Lead

Join; Greater London; Hybrid; GBP 32,000 - 48,000; Full time

Benefits offered by this job

Private healthcare after probation

Hybrid working model

25 days holiday

Volunteering Leave

Free flu jab

Job summary

Transreport is hiring a Digital Marketing Executive to develop demand generation and inbound leads, while executing localised lead acquisition strategies to grow our pipeline. You will work with the Sales team across email, SEO/SEM, social media and paid media to drive customer acquisition and build MQLs.

You’ll manage account-based marketing using HubSpot, measure results, and support growth across markets in the UK, EU and beyond.

Qualifications

• 3+ years’ experience in a digital marketing role focused on demand generation.
• Advanced SEO and PPC skills across major platforms.
• Experience running ABM campaigns via a CRM.
• Knowledge of content marketing and creating customer content.
• Strong analytical skills with GA4.
• Experience with WordPress CMS.

Responsibilities

• Develop and implement online demand generation strategies to drive inbound leads.
• Create multi-channel campaigns across email, SEO/SEM, social, and paid media.
• Lead ABM plans targeting key accounts aligned with sales strategy.
• Track and report on marketing success focusing on conversion rate, CPA and LTV.
• Support content marketing across website, email, social, and partners.
• Assist in implementing new systems to improve marketing performance.
• Manage budget to maximise ROI.

Skills

Demand gen

SEO/SEM

PPC

HubSpot CRM

Content marketing

Analytics GA4

WordPress CMS

Communication

Cross-functional

Tools

HubSpot CRM

Google Analytics 4

WordPress

Google Ads

Job description

Transreport is hiring a Digital Marketing Executive to develop demand generation and inbound leads, while executing localised lead acquisition strategies to grow our pipeline. You will work with the Sales team across email, SEO/SEM, social media and paid media to drive customer acquisition and build MQLs.

You’ll manage account-based marketing using HubSpot, measure results, and support growth across markets in the UK, EU and beyond.