UI/UX Designer

Huel; Birmingham; Hybrid; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Hybrid working policy

30 days annual leave

Free Huel

Private Medical and Health insurance

Self-Space therapy

Job summary

Huel in Birmingham is seeking a UI/UX Designer to elevate the customer journey across our ecommerce platform. You will design across landing pages, product pages, checkout flows, and account areas, working closely with Engineering, Marketing, and Content teams.

With 2–4 years of experience and a strong portfolio, you will help shape our design system and drive conversion improvements while collaborating in a fast-paced, hybrid environment.

Qualifications

• 2–4 years of experience in UI/UX design, preferably in e-commerce or conversion-focused roles.
• Strong portfolio showing measurable improvements in CVR, AOV, or retention.
• Comfort with UX research, usability testing, and iterative design.

Responsibilities

• Design experiences across the full customer journey on Huel.com, including landing, product, and checkout flows.
• Partner with Engineering, Marketing, Creative and Content teams to implement features.
• Contribute to and maintain the design system for consistency and clarity.
• Run or support UX research and usability testing to uncover pain points and motivations.
• Iterate on designs based on feedback and data to improve conversion and retention.
• Suggest enhancements that boost CVR, AOV, and customer retention.

Skills

UI/UX design

Figma

Cross-functional collaboration

UX research

E-commerce experience

Tools

Figma

Job description

Hey! We're Huel, and we're pleased to meet you

Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.

We invite you to read the advert below for our new UI/UX Designer position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!

This role is based at our Birmingham office, alongside our Engineering team. We operate on a hybrid policy, spending 2-3 days per week in the office. Please expect monthly travel to our Tring HQ.

The role

To help ensure we stay at the top of our game, we are now looking for a new UI/UX Designer to join us. You’ll be helping to drive growth and elevate the customer journey across our e-commerce platform. You'll work on real, high-impact projects across Huel.com, from landing pages, product pages and checkout flows through to our customer account area, helping make every part of the experience feel intuitive, clear, and conversion-friendly. Your day-to-day may look like:

• Designing and optimising experiences across the full customer journey, from landing and product pages through to checkout, post-purchase, account areas and internal tools
• Partnering with Engineering, Marketing, Creative and Content teams to bring digital features to life
• Contributing to and helping maintain our design system, keeping things consistent, intuitive and unmistakably Huel
• Running or supporting UX research and usability testing to understand customer pain points and motivations
• Iterating on designs based on feedback, data and user insights
• Helping shape enhancements that support conversion, average order value and retention

What we're looking for in you

This role will best suit someone with around 2-4 years of Experience in UI/UX design, ideally within an e-commerce, DTC or conversion-focused environment. You’ll have:

• A strong portfolio showcasing how your design work has driven measurable improvements in CVR, AOV, or retention
• A sharp eye for clean, user-centred design, with a portfolio that shows thoughtful, considered design decisions.
• Comfortable working across the UX process, from research and discovery through to design and iteration
• Confidence using tools like Figma, and a genuine curiosity for how digital products work (and how they could work better)
• A strong communicator who enjoys collaborating cross-functionally and can take feedback well
• Bonus: experience collaborating with growth, performance marketing, or CRO teams

And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!

What do we offer in return?

We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards. That's why we've created a world-class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they're making!

Hybrid working - We spend Mondays and Thursdays in the office together. The remaining three days have the option to be worked from home.

30 days annual leave PLUS bank holidays

Free Huel to keep you going

2 weeks a year to work remotely from anywhere!

Free on-site gym with free classes, and we will give you your own nutrition plan

Free 1-on-1 therapy provided by Self-Space.

Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary

Biannual events to celebrate success - Have you heard about Huelchella?

We are Hueligans

We know diversity isn’t just important... it’s essential. It makes us stronger, sharper, and better at what we do. At Huel, we’re about people, not just sustainable nutrition - real people with different backgrounds, experiences, and perspectives.

We celebrate what makes each of us unique and we actively bring together Hueligans from all walks of life. Because whilst we share the same 7 values, it’s our differences that power our thinking, challenge our ideas, and help us build better products for a global community.

Belonging matters here. So does fairness. We want every Hueligan to have the opportunity to thrive, contribute, and be heard - no matter where they come from or what path they’ve taken to get here.

We don’t just welcome diversity of thought…we go looking for it!