Field Sales Executive

Huel; Tring; Hybrid; GBP 32,000 - 52,000; Full time

Job summary

Huel is expanding its Field Sales team to grow distribution across the UK in Convenience, Wholesale and Grocery channels. The Field Sales Executive will own a territory across the Northwest, Southwest, or Midlands, combining field visits with some home-based work and monthly office training.

You will build partnerships with independent retailers and depot managers, generate leads, secure listings, and hit monthly targets while reporting on progress and insights to the team.

Qualifications

• 1–2 years of experience in a field-based sales role or readiness to take ownership of a larger territory.
• Full clean UK driving license and ability to operate a Huel van.
• Strong prospecting and lead-generation capabilities.
• Excellent relationship-building and negotiation skills.

Responsibilities

• Researching and planning: locating the best stores for our products to be sold in.
• Lead generation: generating leads, landing new listings and driving cash & carry sales.
• Relationship building: identify decision makers for new stores and build relationships with store managers and customers.
• Excellent execution: manage multiple leads and new listings to hit monthly targets, with high organisation.
• Pipeline and sales reporting: weekly and monthly reporting on area performance, pipeline, and objectives.
• Consumer & Retail insights: feed in-store insights to shape future strategy.
• Be the eyes and ears of the Huel retail team and keep up with trends.

Skills

Field sales

Communication

Relationship building

Self-motivation

Teamwork

Job description

Hey! We're Huel, and we're pleased to meet you

Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.

We invite you to read the advert below for our new Field Sales Executive position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!

The role

To continue our rapid growth, we’re expanding our Field Sales team to help drive distribution and sales in our Convenience, Wholesale and Grocery channels across the UK. Our new Field Sales Executive will be reporting into Nick Smith, UK Field Sales Manager. The role is predominantly field-based with ½ day per week at home and 1 day per month in the office for training and team meetings.

We’re Looking For a Driven, Passionate Field Sales Executive To Represent Huel Across The Northwest Of England OR The Southwest Of England OR The Midlands. You’ll Work Closely With Independent Retailers, Grocery Stores & Wholesale Depot Managers To Boost Our Brand Presence And Grow Sales. This Is Your Territory To Own By Building Strong Partnerships, Landing New Listings, And Making Sure Huel Stands Out And Sells Through. You’ll Also Be

• Researching and planning: locating the best stores for our products to be sold in.
• Lead generation: Generating leads, landing new listings & driving cash & carry sales. You will seek new sales opportunities under the guidance of your manager.
• Relationship building: Identify decision makers for new stores and build brilliant relationships with every store manager and customer, as the key face of the Huel brand
• Excellent Execution: you will be working on multiple leads and new listings to hit your monthly targets, a high level of organisation is required.
• Pipeline and Sales Reporting: Weekly and monthly reporting on area and account performance vs targets, pipeline development, and reference back to objectives to ensure we are on-track to hit our goals. Spotting under performance and putting plans in place to rectify is equally important.
• Consumer & Retail Insights: You will gain insights in-store and continually feed these back to the business, to grow sales and help shape future strategy.
• Finger on the pulse: You will be passionate about Huel, keep up to date on the latest trends & what’s happening in store. You will be the eyes and ears of the Huel retail team.
• Make customers happy: The ability to make our customers and store managers happy.

What We're Looking For In You

This role is ideal for someone with 1–2 years of experience in a similar field-based sales role, or someone ready to step up and take on more ownership and a larger territory.

• Hustle hard and work fast: Energy and enthusiasm to roll up your sleeves and get involved from day one.
• Take ownership: organised self-starter, you will be given support & the tools, but the onus is on you to plan your own diary and manage your own workload. Must be comfortable working alone.
• Team player, you will be happy to support the team and muck in together.
• Be Better than yesterday: you will have a growth mindset and will want to learn and develop in the role.
• Engaging & persuasive communication skills, a natural relationship builder.
• Results driven & tenacious: a strong desire to hunt down the best retail accounts and land and drive listings.
• Resilient can-do attitude, comfortable dealing with challenging situations.
• Entrepreneurial to think outside the box to problem solve and deliver great customer experiences.
• You will be comfortable to make first contact with depot managers and store managers to generate and convert leads.
• Full clean UK driving license - you will be provided with a Huel Van.

And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!

What do we offer in return?

We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards. That's why we've created a world-class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they're making!

• Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.
• 30 days annual leave PLUS bank holidays
• Free Huel to keep you going
• 2 weeks a year to work remotely from anywhere!
• Dog friendly
• Paid Volunteering Days
• Free on-site gym with free classes, and we will give you your own nutrition plan
• Free on-site wellness area offering infrared saunas and an ice bath
• Free 1-on-1 therapy provided by Self-Space.
• Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary
• Electric Car Scheme with onsite charging
• Cycle to Work Scheme
• Enhanced Family Leave
• Workplace Nursery Scheme
• Paid Employee Referral Scheme
• Biannual events to celebrate success - Have you heard about Huelchella?

We are Hueligans

We know diversity isn’t just important... it’s essential. It makes us stronger, sharper, and better at what we do. At Huel, we’re about people, not just sustainable nutrition - real people with different backgrounds, experiences, and perspectives.

We celebrate what makes each of us unique and we actively bring together Hueligans from all walks of life. Because whilst we share the same 7 values, it’s our differences that power our thinking, challenge our ideas, and help us build better products for a global community.

Belonging matters here. So does fairness. We want every Hueligan to have the opportunity to thrive, contribute, and be heard - no matter where they come from or what path they’ve taken to get here.

We don’t just welcome diversity of thought…we go looking for it!

Meet our teams here.