Senior Paid Search Executive

Huel Birmingham; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid working

30 days annual leave

Free Huel products

Remote work weeks

Gym membership

Job summary

Huel is seeking a Senior Paid Search Executive to own and scale our Google media activity across Search, Performance Max, Demand Gen, and Shopping in multiple markets. You will shape strategy, run experiments, and track performance against ROI targets.

You’ll collaborate with creative teams to brief video assets, optimise feeds, and push for growth while maintaining brand consistency across all Google marketing channels. This role is hybrid with office presence in Birmingham.

Qualifications

• 4 years of hands-on experience managing multi-market Google Search, Shopping and Demand Gen campaigns.
• Ability to optimise backend product feeds and manage enterprise-level budgets.
• Familiarity with paid social and video asset briefing for campaigns.

Responsibilities

• Own development, deployment and optimization of Google media strategy across markets.
• Lead structured experimentation and report on LTV, CPA and ROI.
• Design conversions using first-party data, enhanced conversions and server-side tracking.
• Maintain high-quality product feeds and brand consistency across campaigns.

Skills

Campaign management

Analytics

Growth

Automation

Branding

Experimentation

Cross-market management

Tools

GA4

Heap

Job description

Hey! We're Huel, and we're pleased to meet you

Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.

We invite you to read the advert below for our new Senior Paid Search Executive position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!

The role

Great products are at the heart of Huel, but getting them in front of the right customers has been just as important to our growth.

We’re looking for an ambitious Senior Paid Search Executive to own and scale our Google media activity across Search, Performance Max, Demand Gen and Shopping. You’ll shape the strategy, lead structured experimentation, stay close to account performance, all while helping to drive Huel’s next phase of growth.

• Campaign Management & Strategy: Own the development, deployment, and optimisation of our Google media strategy across Search, Performance Max, Demand Gen, and Shopping, in every market we trade in

• Analytics: Reporting and optimisation, including in-depth analysis of LTV, CPA and ROI of all activity, ensuring maximum efficiency

• Commercial Awareness: Presenting clear, data-backed business cases to improve revenue, ROI & drive new customer acquisition

• Signal design: Own conversion architecture and signal quality - first-party data, enhanced conversions, server-side tracking and value-based bidding

• Feeds: Keep our product feeds in top shape. Feed quality is one of the most durable skills in the stack, and we treat it that way

• Demand Gen: Own audience strategy, work with our creative team to brief and iterate video-first assets, and know what a good three-second hook looks like

• Growth: Contribute to achieving the acquisition, revenue, and customer LTV targets across key markets

• Automation: Scripts, APIs and custom logic. If a task is repeatable, automate it.

• Branding: Ensure unified messaging and consistent branding across all Google marketing and communications

• Experimentation: Build and run a hypothesis-led testing roadmap. Clear hypotheses, clean tests, honest readouts.

What we're looking for in you

• The ideal candidate will already have around 4 years of relevant hands-on experience managing multi-market Google Search, Google Shopping and Demand Generation campaigns for an agency, ad-tech or high-growth business.

• Optimising backend product feeds and dealing with enterprise client level budgets.

• A working knowledge of paid social. Demand Gen sits right on the line between search and social, and creative that works on Meta usually teaches you something about what works on Google.

• You can brief video creative, read asset-level performance, and tell a weak hook from a weak audience.

• A passion for us and what you do! Paid search is critical to gaining new customers and growing our brand globally. You’ll need to think like a Hueligan and understand what we want to achieve.

• Life at Huel is always changing. We work within a growth mindset, so you’ll be someone who is quick to learn and can develop new skills and be proactive to changing trading patterns.

• You’ll be self-sufficient and fully competent with flawless execution of campaign management.

• Strong analytical skills and experience using analytics platforms such as GA4 and Heap will be essential. I know we mentioned it already but we really are a data-driven business!

And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!

What do we offer in return?

We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards. That's why we've created a world-class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they're making!

Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.

30 days annual leave PLUS bank holidays

Free Huel to keep you going

2 weeks a year to work remotely from anywhere!

Dog friendly

Paid Volunteering Days

Monthly gym membership contribution plus free use of ourgym at HQincluding free group classes. We will also give you your own nutrition plan!

Free 1-on-1 therapy provided by Self-Space.

Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary

Electric Car Scheme with onsite charging when you visit HQ

Cycle to Work Scheme

Enhanced Family Leave

Workplace Nursery Scheme

Paid Employee Referral Scheme

Biannual events to celebrate success - Have you heard about Huelchella?

We are Hueligans

We know diversity isn’t just important... it’s essential. It makes us stronger, sharper, and better at what we do. At Huel, we’re about people, not just sustainable nutrition - real people with different backgrounds, experiences, and perspectives.

We celebrate what makes each of us unique and we actively bring together Hueligans from all walks of life. Because whilst we share the same 7 values, it’s our differences that power our thinking, challenge our ideas, and help us build better products for a global community.

Belonging matters here. So does fairness. We want every Hueligan to have the opportunity to thrive, contribute, and be heard - no matter where they come from or what path they’ve taken to get here.

We don’t just welcome diversity of thought…we go looking for it!

Meet our teams here.