TV Media Planning & Optimization Lead

ITV; Greater London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

ITV in London is seeking a Media Planning Executive to own the strategic planning and delivery of on-air promotional activities across ITV's channels, spanning Drama, Sport, Entertainment and Factual. You will translate insights into bespoke media plans, collaborate with creative teams, and optimise activity to captivate the right audiences.

The role combines hands-on planning with cross-functional influence, requiring clear communication, data interpretation, and a passion for TV/broadcast.

Qualifications

• Familiarity with TechEdge for pulling daily viewing data and post-campaign performance reports.
• Clear understanding of TV audience consumption trends and standard industry measurement metrics.
• Strong understanding and curiosity towards TV media planning and a drive to improve effectiveness and campaign performance.
• Ability to define and deliver media plans for marketing, working towards clear outcomes and KPIs.
• Good at understanding and interpreting data to aid decision making.

Responsibilities

• Work within a team of dedicated TV Media Planners, responsible for the operational delivery and implementation of promotional activities across ITV's suite of linear channels - ensuring the right message reaches the right audience at the right time.
• Create bespoke Owned TV media plans for a broad range of ITV content - from Entertainment, Factual, Sport to Drama.
• Work alongside other marketing, media and creative teams acting as the TV media expert offering advice, learnings and ideas to drive performance and innovation.
• Liaise with creative teams to help manage the delivery of marketing assets.
• Monitor performance and feedback learnings back to the wider campaign media team to paint an ongoing picture of what activity is performing best, to drive optimisation across all TV activity.
• Manage day to day queries from stakeholders around the business (Marketing/Media/Creative/Programme Strategy/Broadcast Ops/Commercial)
• Be responsible for factual accuracy for visual on screen presentation and continuity scripts

Skills

TechEdge familiarity

TV audience trends

Media planning curiosity

Define and deliver media plans

Data interpretation for decision

Job description

ITV in London is seeking a Media Planning Executive to own the strategic planning and delivery of on-air promotional activities across ITV's channels, spanning Drama, Sport, Entertainment and Factual. You will translate insights into bespoke media plans, collaborate with creative teams, and optimise activity to captivate the right audiences.

The role combines hands-on planning with cross-functional influence, requiring clear communication, data interpretation, and a passion for TV/broadcast.