Media Planning Executive

ITV plc; Greater London; Hybrid; GBP 32,000 - 45,000; Full time

Benefits offered by this job

Hybrid work

Office in White City

Job summary

ITV plc in London is seeking a Media Planning Executive to own the strategic planning and operational delivery of on-air promotions across ITV’s channels. You will translate insights into bespoke media plans and collaborate with creative teams to optimise activity for maximum audience impact.

The role requires strong data interpretation, a passion for TV media planning, and a proactive, collaborative approach in a fast-paced environment.

Qualifications

• Experience with TV media planning or campaign planning.
• Strong analytical ability to translate data into actionable insights.
• Ability to deliver media plans with clear outcomes and KPIs.
• Excellent stakeholder management in a fast-paced environment.

Responsibilities

• Own the strategic and operational delivery of on-air promotions.
• Create bespoke TV media plans for ITV content across channels.
• Collaborate with marketing, media and creative teams.
• Coordinate with Creative to manage asset delivery.
• Monitor performance and extract learnings to optimise activity.
• Handle day-to-day stakeholder queries across Marketing, Media, Creative, and Broadcast Ops.
• Ensure factual accuracy for on-screen visuals and continuity scripts.
• Manage Creative Make-list administration via Citrus.

Skills

TechEdge data

TV audience trends

Media planning

Data interpretation

Tools

Citrus system

Job description

Workplace: White City, London - 2 days a week in the office

The role

Are you passionate about TV, audience engagement, and campaign performance? We’re looking for a Media Planning Executive to take ownership of both the strategic planning and operational delivery of on-air promotional activities across allocated channels. From big-ticket Drama and Sport to hit Entertainment and Factual programming, you’ll act as our subject-matter expert, translating insights into bespoke media plans, collaborating with creative teams, and optimizing activity to ensure ITV content captivates the right audiences.

Main responsibilities

• Work within a team of dedicated TV Media Planners, responsible for the operational delivery and implementation of promotional activities across ITV’s suite of linear channels - ensuring the right message reaches the right audience at the right time.
• Create bespoke Owned TV media plans for a broad range of ITV content - from Entertainment, Factual, Sport to Drama.
• Work alongside other marketing, media and creative teams acting as the TV media expert offering advice, learnings and ideas to drive performance and innovation.
• Liaise with creative teams to help manage the delivery of marketing assets.
• Monitor performance and feedback learnings back to the wider campaign media team to paint an ongoing picture of what activity is performing best, to drive optimisation across all TV activity.
• Manage day to day queries from stakeholders around the business (Marketing/Media/Creative/Programme Strategy/Broadcast Ops/Commercial)
• Be responsible for factual accuracy for visual on screen presentation and continuity scripts
• Creative Make-list administration via Citrus (in house system)

Skills you’ll need (minimum criteria)

• Familiarity with TechEdge for pulling daily viewing data and post-campaign performance reports.
• A clear understanding of TV audience consumption trends and standard industry measurement metrics.
• Strong understanding and curiosity towards TV media planning and a drive to improve effectiveness and campaign performance.
• An ability to define and deliver media plans for marketing, working towards clear outcomes and KPIs.
• Good at understanding and interpreting data to aid decision making

Other things we’re looking for (key criteria)

• Confident communication and stakeholder management skills.
• Experience working in a fast paced and dynamic environment
• Organised and able to work under pressure and to tight deadlines
• An interest and passion for media/TV/broadcast
• Flexible and able to adapt to changing circumstances
• A can-do, collaborative, get-things-done approach.