Hybrid TV Media Planner: Strategy & Optimization

ITV plc; Greater London; Hybrid; GBP 32,000 - 45,000; Full time

Benefits offered by this job

Hybrid work

Office in White City

Job summary

ITV plc in London is seeking a Media Planning Executive to own the strategic planning and operational delivery of on-air promotions across ITV’s channels. You will translate insights into bespoke media plans and collaborate with creative teams to optimise activity for maximum audience impact.

The role requires strong data interpretation, a passion for TV media planning, and a proactive, collaborative approach in a fast-paced environment.

Qualifications

• Experience with TV media planning or campaign planning.
• Strong analytical ability to translate data into actionable insights.
• Ability to deliver media plans with clear outcomes and KPIs.
• Excellent stakeholder management in a fast-paced environment.

Responsibilities

• Own the strategic and operational delivery of on-air promotions.
• Create bespoke TV media plans for ITV content across channels.
• Collaborate with marketing, media and creative teams.
• Coordinate with Creative to manage asset delivery.
• Monitor performance and extract learnings to optimise activity.
• Handle day-to-day stakeholder queries across Marketing, Media, Creative, and Broadcast Ops.
• Ensure factual accuracy for on-screen visuals and continuity scripts.
• Manage Creative Make-list administration via Citrus.

Skills

TechEdge data

TV audience trends

Media planning

Data interpretation

Tools

Citrus system

Job description

ITV plc in London is seeking a Media Planning Executive to own the strategic planning and operational delivery of on-air promotions across ITV’s channels. You will translate insights into bespoke media plans and collaborate with creative teams to optimise activity for maximum audience impact.

The role requires strong data interpretation, a passion for TV media planning, and a proactive, collaborative approach in a fast-paced environment.