Media Planning Executive

ITV Consumer Limited 2024; City of Westminster; Sur place; GBP 30 000 - 42 000; Plein temps

Avantages offerts par ce poste

Generous holiday allowance

Annual bonus

Pension contribution

Save as you earn

Wellbeing days

Résumé du poste

ITV is seeking a Media Planning Executive to own strategic planning and operational delivery of on-air promotional activities across ITV’s channels. You’ll translate insights into bespoke media plans, collaborate with creative teams and optimise activity to captivate audiences.

Working within a team of TV Media Planners, you’ll manage assets, monitor campaign performance, and provide data-driven recommendations to improve effectiveness and drive results.

Qualifications

• Strong stakeholder management and clear communication.
• Ability to turn insights into actionable media plans.
• Experience with campaign performance analysis and optimisation.
• Interest in TV media planning and audience trends.
• Comfort collaborating with marketing, creative and broadcast teams.

Responsabilités

• Own strategic planning and delivery of on-air promotional activity across ITV's channels.
• Create bespoke Owned TV media plans for Entertainment, Factual, Sport and Drama.
• Collaborate with marketing, media and creative teams to drive performance.
• Liaise with creatives to manage marketing assets and continuity scripts.
• Monitor performance and share learnings to optimise future campaigns.
• Handle day-to-day stakeholder queries from Marketing, Media, and Programme teams.

Connaissances

Stakeholder management

Data interpretation

Media planning

Campaign optimization

Communication skills

Outils

Citrus

TechEdge

Description du poste

Are you passionate about TV, audience engagement, and campaign performance? We're looking for a Media Planning Executive to take ownership of both the strategic planning and operational delivery of on-air promotional activities across allocated channels. From big-ticket Drama and Sport to hit Entertainment and Factual programming, you'll act as our subject-matter expert, translating insights into bespoke media plans, collaborating with creative teams, and optimizing activity to ensure ITV content captivates the right audiences.,

• Work within a team of dedicated TV Media Planners, responsible for the operational delivery and implementation of promotional activities across ITV's suite of linear channels - ensuring the right message reaches the right audience at the right time.
• Create bespoke Owned TV media plans for a broad range of ITV content - from Entertainment, Factual, Sport to Drama.
• Work alongside other marketing, media and creative teams acting as the TV media expert offering advice, learnings and ideas to drive performance and innovation.
• Liaise with creative teams to help manage the delivery of marketing assets.
• Monitor performance and feedback learnings back to the wider campaign media team to paint an ongoing picture of what activity is performing best, to drive optimisation across all TV activity.
• Manage day to day queries from stakeholders around the business (Marketing/Media/Creative/Programme Strategy/Broadcast Ops/Commercial)
• Be responsible for factual accuracy for visual on screen presentation and continuity scripts
• Creative Make-list administration via Citrus (in house system)
  Familiarity with TechEdge for pulling daily viewing data and post-campaign performance reports.
• A clear understanding of TV audience consumption trends and standard industry measurement metrics.
• Strong understanding and curiosity towards TV media planning and a drive to improve effectiveness and campaign performance.
• An ability to define and deliver media plans for marketing, working towards clear outcomes and KPIs.
• Good at understanding and interpreting data to aid decision making

Other things we're looking for (key criteria)

• Confident communication and stakeholder management skills.
• Experience working in a fast paced and dynamic environment
• Organised and able to work under pressure and to tight deadlines
• An interest and passion for media/TV/broadcast
• Flexible and able to adapt to changing circumstances
• A can-do, collaborative, get-things-done approach.
  Flexible working with a range of options
• Generous holiday allowance, plus you can buy more
• Annual bonus opportunity
• Competitive pension contribution
• Save as you earn - with an opportunity to buy ITV shares
• Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life

More about our benefitsCorporate Teams

Working smart and working fast, we're behind the most talked-about brands. Discover more about the teams making sure everyone at itv has a life outside of work. Find out moreWhat is the magic of ITV? It starts with a simple love of television. Watching it, creating it, talking about it. Whether it's daytime or primetime, for downtime or anytime. We're inspired by our audiences. Who helps shape what we make. Standing shoulder to shoulder with them. Because what matters to them, matters to us. Starting conversations. Winning hearts. Changing minds and sometimes even society itself. Big or small, what we make makes an impact.