Trade Marketing Manager | ESPA

THG; Manchester; On-site; GBP 52,000 - 75,000; Full time

Benefits offered by this job

25 days annual leave

50% staff discount on THG brands

On-site staff shop

Refer a friend bonus up to £1000

Job summary

THG Beauty seeks a commercially minded Trade Marketing Manager to lead ESPA’s trade marketing across luxury hotels, destination spas and premium hospitality groups. You’ll translate brand strategy into spa activations, therapist engagement and retail programmes to grow presence and profitability.

You’ll work at THG, a global ecommerce group with roots in Manchester, delivering high-impact campaigns and partner experiences that elevate ESPA as a strategic wellness partner.

Qualifications

• Strong trade marketing experience within beauty, wellness, luxury, hospitality or related sector.
• Understanding spa and wellness industry.
• Experience developing and executing B2B and partner marketing programmes.
• Commercial awareness with performance data.
• Experience managing multiple stakeholders and strategic partners.
• Strong project management and organisational skills.
• Creative approach to brand activation and experiential marketing.
• Excellent communication and relationship-building skills.
• Ability to balance brand ambition with commercial realities.

Responsibilities

• Lead trade marketing activity across retail, B2B and spa channels.
• Develop and execute launch plans, seasonal campaigns and activations.
• Drive spa partner programmes and partnerships across luxury segments.
• Create therapist engagement initiatives and activation toolkits.
• Collaborate with sales, education and spa teams to drive performance.

Skills

Trade marketing

Brand management

B2B marketing

Campaign planning

Retail activation

Partnership marketing

Project management

Analytics

Stakeholder management

Job description

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster. What are you waiting for?

Life at THG Beauty

We know that beauty isn’t one‑size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third‑party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online. THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.

The Role

We’re looking for a commercially minded, brand‑driven Trade Marketing Manager to join THG Beauty and lead ESPA’s trade marketing strategy across the luxury spa, wellness and hospitality channel. ESPA is more than a skincare brand. It is a world of wellness, sensory experiences and expert‑led treatments, and our spa partners are at the heart of bringing that world to life.

In this role, you’ll develop and deliver high‑impact trade marketing programmes that grow ESPA’s presence, desirability and commercial performance across luxury hotels, destination spas, day spas, wellness clubs and premium hospitality groups. You’ll sit at the intersection of brand, commercial and experience, translating ESPA’s brand strategy into compelling spa activations, therapist engagement, retail programmes, treatment launches and partner experiences. This is an opportunity to play a key role in shaping how one of the UK’s most recognised spa and wellness brands shows up across the luxury hospitality landscape.

What You’ll Be Doing

Driving Trade & Channel Growth

You’ll lead trade marketing activity across retail, B2B and spa channels, balancing commercial priorities with the distinctive needs of the spa and wellness sector.

You’ll develop and execute:

• Retail and spa launch plans
• Seasonal and promotional campaigns
• Trade and partner activations
• In‑store and in‑spa merchandising
• Retail animation programmes
• Treatment launches and wellness campaigns
• B2B events and trade showcases
• Sell‑in and sell‑out initiatives

You’ll ensure every activation is commercially effective while remaining unmistakably ESPA.

Growing Our Spa Partnerships

The spa channel is a key growth and brand‑building pillar for ESPA, and you’ll own the trade marketing strategy that supports our most important partners.

Working closely with sales and account teams, you’ll develop programmes designed to increase:

• Treatment bookings
• Spa retail sales
• Brand visibility and desirability
• Partner engagement and retention
• New partner opportunities
• Commercial performance across strategic accounts

You’ll understand that the spa environment is part of the customer experience — and that every touchpoint can influence both treatment and retail conversion.

Inspiring Therapists & Spa Teams

Our therapists are some of ESPA’s most powerful brand advocates. You’ll create engaging programmes that bring them closer to the brand, build product confidence and ultimately drive commercial performance.

You’ll work closely with education, training, sales and spa teams to develop:

• Therapist engagement initiatives
• Activation toolkits
• Product and treatment campaigns
• Retail recommendation programmes
• Education and motivation initiatives
• In‑spa launches and experiences

You’ll understand the important connection between therapist advocacy, treatment experience and retail conversion.

Building Luxury Hospitality Partnerships

You’ll help elevate ESPA from skincare supplier to strategic wellness partner.

That means developing strong relationships and compelling marketing programmes for luxury hospitality and wellness partners, with an understanding of the different stakeholders involved — from Spa Directors and Wellness Directors to Hotel GMs, Procurement teams and wider hospitality operators.

You’ll bring a relationship‑led, commercially focused approach to partnership marketing, ensuring ESPA adds genuine value to the guest experience as well as the partner’s business.

Bringing the ESPA Brand to Life

You’ll translate ESPA’s distinctive brand world into immersive, memorable spa experiences.

This could include:

• New treatment concepts and launches
• Sensory rituals and wellness journeys
• Seasonal spa experiences
• In‑spa storytelling and merchandising
• Guest engagement touchpoints
• Spa‑exclusive activations
• Wellness programming
• Retail storytelling

You’ll have a strong instinct for luxury, wellness and experiential marketing, understanding how to create experiences that feel premium, relevant and commercially effective.

What Success Looks Like

This is a commercial marketing role, and you’ll be accountable for measurable impact.

Success will be reflected through:

• Spa retail growth
• Treatment performance
• New product and launch performance
• Sell‑out growth
• Trade campaign ROI
• Partner engagement
• Strategic account growth
• Improved therapist advocacy and retail attachment
• Stronger ESPA brand presence across the spa channel

You’ll be comfortable working with data, measuring performance and using insight to continually optimise activity.

What We’re Looking For

We’re looking for someone who combines commercial marketing expertise with a genuine passion for beauty, wellness and luxury experiences.

You’ll ideally bring:

• Strong trade marketing experience within beauty, wellness, luxury, hospitality or a related sector
• A strong understanding of the spa and wellness industry
• Experience developing and executing B2B and partner marketing programmes
• Commercial awareness and confidence working with performance data
• Experience managing multiple stakeholders and strategic partners
• Strong project management and organisational skills
• A creative approach to brand activation and experiential marketing
• Excellent communication and relationship‑building skills
• The ability to balance brand ambition with commercial realities

Most importantly, you’ll understand that successful spa marketing is about more than putting products on a shelf. It’s about creating experiences that inspire therapists, engage guests and drive commercial results.

What’s in it for me?

Career Development

• Access bespoke development programmes that have been designed and developed by our in‑house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry‑leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12‑months.

Wellbeing Support

• Access face‑to‑face and virtual appointments with our in‑house GP.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• State‑of‑the‑art on‑site gym.
• Access to our on‑site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On‑site staff shop.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven’t heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.