Trade Marketing Manager

Signature Career Management; Reading; On-site; GBP 40,000 - 55,000; Full time

Job summary

Signature Career Management is assisting in the recruitment of a Trade Marketing Manager for a fast-growing consumer brands business in Reading. The role focuses on translating brand strategy into impactful customer and channel activity while collaborating with Sales, Marketing and Commercial teams to drive distribution and sales.

You will own hands-on trade marketing initiatives, analyze data to uncover opportunities, and help shape the future direction of the brand in a dynamic,

Qualifications

• Previous experience within trade marketing, sales, brand, category, or revenue growth in FMCG/consumer roles.
• Highly commercial, analytical and comfortable working with data and insight.
• Strong relationship-building skills, both internally and externally.
• Energetic, proactive and able to work at pace within a growing business.

Responsibilities

• Developing and executing the trade marketing strategy across key customers and channels.
• Creating customer and channel plans to drive distribution, visibility and sales.
• Working with Sales and Marketing to align trade activity with brand and commercial strategy.
• Developing customer-facing presentations, trade materials and activation plans.
• Supporting new product launches, promotions and retail campaigns.
• Using insights to identify opportunities and make commercial recommendations.
• Building relationships with key retail customers and supporting meetings.
• Translating consumer and brand insights into effective retail activation.

Skills

Trade marketing

Analytical

Relationship building

Commercially minded

Tools

PowerPoint

Excel

Job description

Are you passionate about consumer brands and commercial growth? Looking to join an ambitious, fast-growing business where you can have real ownership and make a tangible impact?

This exciting business has built strong momentum within its category and is now looking to expand its team with the appointment of a Trade Marketing Manager. This is a fantastic opportunity to join a growing organisation where trade marketing is a key part of the wider commercial strategy.

This is not a traditional ‘Trade Marketing’ role, however. This is not really creative and executing shopper plans and necessarily bringing products to life in store. This could be a great opportunity for someone in sales wanting to get a foot into marketing, or someone in revenue growth management or MS&P, or even category management. You might have done a few rotations across brand category and sales, and this would be a great next step!

Working within a collaborative and entrepreneurial environment, you’ll have the opportunity to work closely with Sales, Marketing and Commercial teams, helping to translate brand strategy into impactful customer and channel activity. As you would expect within a growing business, this is a hands-on role where you'll be encouraged to take ownership, bring ideas to the table and help shape the future direction of the brand.

You will be:

• Developing and executing the trade marketing strategy across key customers and channels.
• Creating customer and channel plans designed to drive distribution, visibility and sales.
• Working closely with Sales and Marketing to ensure trade activity is aligned with the wider brand and commercial strategy.
• Developing customer-facing presentations, trade materials and activation plans.
• Supporting new product launches, promotional activity and retail campaigns.
• Using sales, shopper and market insight to identify opportunities and make commercially informed recommendations.
• Building strong relationships with key retail customers and supporting customer meetings.
• Translating consumer and brand insights into effective retail and shopper activation.
• Tracking and evaluating activity to understand its commercial impact and identify opportunities for continuous improvement.

The successful candidate will be / have:

• Previous experience within trade marketing, sales, brand, category, or even revenue growth, within an FMCG/consumer role.
• Highly commercial, analytical and comfortable working with data and insight.
• Strong relationship-building skills, both internally and externally.
• Energetic, proactive and able to work at pace within a growing business.
• Highly organised, adaptable and able to manage multiple priorities.
• Confident presenting to customers and internal stakeholders.
• A genuine passion for consumer brands and driving growth.
• Comfortable working in an entrepreneurial environment where everyone plays a role in getting things done.

If you're looking for a hands-on Trade Marketing opportunity within a high-growth consumer business, where you can take ownership and have a genuine impact on commercial growth, this could be the role for you.