Trade Marketing Manager

Wahl Clipper Global; Ramsgate; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading company in personal care seeks a dynamic Trade Marketing Manager to enhance brand visibility and drive growth. The role involves strategic online and in-store activations in collaboration with key retailers, requiring strong negotiation skills and analytical abilities. With a focus on relationship management and event execution, this position aims to bolster sales and marketing efforts across the UK.

Qualifications

• Minimum 3 years experience in trade marketing or similar role within personal care or beauty industry.
• Experience of driving growth at trade level.
• Ability to analyse market data.

Responsibilities

• Design and deliver product promotional campaigns.
• Manage exhibitions, trade events, and educational events.
• Track retailer performance to ensure sales targets are met.

Skills

Results-Driven

Skilled Negotiator

Excellent Communicator

Analytical

Collaboration

Job description

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If you are a dynamic marketing professional with a passion for professional barbering, hairdressing and animal grooming, then we have an opportunity for a results-driven individual to join our sales and marketing team.

Reporting to the Senior Trade Marketing Manager - Western Europe, this role will be responsible for driving growth by increasing brand and product visibility through online and in-store activations with key retailers in the UK. This position will work closely with the UK Sales Manager and collaborate with the wider EMEA trade marketing team.

Skills and Experience

• Experience : A minimum of 3 years of experience in trade marketing or a similar role within the personal care or beauty industry.
• Results-Driven: Experience of driving growth at trade level and passionate about professional personal care.
• Skilled Negotiator: Track record of securing best brand and product coverage with retailer through negotiation.
• Social Media: Experience activating with retailers across organic and paid media.
• Excellent Communicator: Creates and maintains strong relationships with key internal and external stakeholders.
• Collaborates: Works across multiple departments to develop and deliver trade marketing plans in the UK and EMEA teams.
• Analytical: Ability to analyse market data and derive actionable insights to inform marketing strategies.

Key Responsibilities and tasks will include:

• Product Promotion: Design and deliver product promotional campaigns, including omni-channel online activations, in-store displays and point-of-sale materials to increase product visibility and sales.
• Product Launch: Create and build on existing marketing collateral to successfully launch product with key accounts, utilising retailer's marketing mix to ensure maximum brand coverage and sales.
• Retailer Relationship Management: Build and maintain strong relationships with key retailers to ensure successful collaboration and product placement.
• Event Management: Responsible for managing exhibitions, trade events/fairs and education events.
• Budget Management: Manage the trade marketing budget for the UK.
• Reporting: Track retailer performance to ensure sales targets are met. Measure and report on effectiveness of trade marketing initiatives, making recommendations and adapting to meet objectives.
• Insights: Identify retailer and specific end-user needs and preferences to inform marketing decisions. Monitor competitor activity to identify additional growth opportunities.