Channel Marketing Manager (all genders)

Paessler AG; United Kingdom; Remote; GBP 50,000 - 75,000; Full time

Job summary

Paessler AG is seeking a Channel Marketing Manager to elevate partner engagement and drive growth by executing effective marketing strategies. You'll manage a team, support channel sales, and enhance marketing efforts with compelling content, ensuring strong communication with partners.

Benefits

Great working atmosphere

Supportive international team

Room for new ideas and innovation

Qualifications

• Minimum 5 years of experience in channel marketing or demand generation.
• Experience using analytics tools to measure ROI.
• Exceptional project management and communication skills.

Responsibilities

• Drive new partner-sourced sales revenue through marketing initiatives.
• Create programs for cross-sell and upsell opportunities.
• Manage partner communications and build engagement strategies.

Skills

Demand generation expertise

Data-driven analysis

Project management

Communication skills

Tools

Salesforce

HubSpot

Tableau

Job description

At Paessler, we build monitoring solutions that empower IT professionals to ensure the stability, performance, and security of their infrastructure. With our flagship product PRTG, we support thousands of customers worldwide and work closely with an extensive network of channel partners to deliver value at scale. We're now looking for a passionate, data-driven Channel Marketing Manager to elevate our partner engagement and drive measurable growth.As a Channel Marketing Manager at Paessler, you will be responsible for planning, executing, and optimizing sales and marketing strategies that support and accelerate our channel sales efforts.
Managing a small international team of Channel Marketers, you will also work closely with the global channel sales team and wider marketing organization to increase partner-sourced opportunities, nurture partner relationships, and boost channel-sourced revenue.
You will be a key interface between Paessler and our channel ecosystem, ensuring we remain top-of-mind with partners through compelling content, enablement, and consistent communication.

YOUR TASKS

1. Drive New Partner Sourced Sales Revenue via Deal Registrations

• Work alongside the Head of Channel Sales to co-own the target for Deal Registrations. Use Go-to-Market best practices to develop and execute marketing initiatives that encourage deal registrations from both new and existing partners.
• Understand Conversion Rate Optimization and use Go-to-Market best practices, working with the wider marketing team to improve performance - from top of funnel demand generation, through to optimizing the registration and quotation processes.
• Track and analyze deal registration trends, optimizing strategies for conversion and velocity.

2. Grow Expansion Revenue

• Create marketing programs aimed at cross-sell and upsell opportunities within existing accounts.
• Equip partners with targeted campaigns and assets to drive additional value from their installed base.
• Collaborate with channel sales to identify customer growth opportunities and develop actionable marketing plans.

3. Partner Through-Marketing Support & Sales Enablement

• Own the Partner Portal and develop and maintain scalable marketing toolkits and co-marketing packages for channel partners.
• Support MDF utilization through strategic planning, execution, and post-campaign performance reviews.
• Deliver tailored partner campaigns that align with both partner and Paessler priorities.

4. Channel Communications & Engagement

• Build and execute a communication plan for partners, including regular email updates, newsletters, and exclusive partner webinars.
• Maintain high engagement levels by promoting upcoming training, certifications, and product updates.
• Gather partner feedback to improve ongoing communications and marketing support.

5. Strategic Collaboration & Reporting

• Work closely with the channel sales team to align marketing activities with sales goals.
• Coordinate with digital, content, and product marketing teams to deliver integrated campaigns.
• Define KPIs, measure campaign effectiveness, and report results using data to guide decisions and refinements.

YOUR PROFILE

• Minimum 5 years of experience in channel marketing, preferably in B2B tech or software industries, with demand generation expertise and experience. Or Minimum 5 years of demand generation experience, 3 of which in channel/partner marketing.
• Extensive experience developing ROI and funnel metrics to create demand.
• Highly data-driven and comfortable using analytics tools (e.g., Salesforce, HubSpot, Tableau) to measure ROI and campaign success.
• Exceptional project management skills and the ability to coordinate across departments.
• Excellent written and verbal communication skills.
• Experience with partner portals, MDF programs, and co-marketing tools is a plus.
• For this role we can only consider permanent residents of the UK.

FACTS FOR YOU

• We produce an excellent software that is loved by its users, and is recognized worldwide as one of the best-known products in the area of network monitoring
• We offer a great working atmosphere in an enthusiastic international team with flat hierarchies
• We will have an innovative and creative work environment with plenty of room for new ideas
• You can rely on the team, spread all over the EMEA region as well as in Germany, and expect to be supported in your daily tasks, even though you may be thousands of miles away in your satellite position
• Paessler GmbH is a fast-growing midsized company that has been in the market for 20 years. The company is focused on long-term goals and is currently comprised of 350 employees.

INTERESTED?

Make it easy for yourself and use the application button below.Your contact person for this great jobs is:Annalena [e-mail] at the end, a very important note:For us, diversity is more than just a word — it's a commitment. Our job posts are geared towards all people, regardless of their gender, sexual orientation, background, faith, or physical abilities. We value diversity and strive to create a work environment that prioritizes equal opportunities and inclusion. In line with this objective, please note that candidates with severe disabilities will be given preferential consideration over applicants with equal qualifications. At Paessler, we're determined to break down barriers and provide everyone with the chance to develop their full potential. Please feel free to let us know if you believe there are ways we can improve the wording of our jobs posts or our overall recruitment approach. Let's work together to create a more colorful and inclusive corporate culture!