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Trade Marketing Manager

Advocate Group

Greater London

On-site

GBP 40,000 - 80,000

Full time

9 days ago

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Job summary

An established industry player is seeking a dynamic Trade Marketing Manager to lead innovative marketing initiatives for a premium food and beverage brand. This exciting role involves creating impactful trade programs across various hospitality channels, collaborating with sales and brand teams to enhance customer experiences. You will be at the forefront of developing trade materials and strategies that drive brand visibility and engagement. If you are passionate about high-quality products and have a flair for strategic marketing, this opportunity offers a chance to make a significant impact in a growing company.

Qualifications

  • Experience in trade marketing or category management, ideally in premium food or beverage.
  • Strong creative and strategic thinking skills with a results-driven mindset.

Responsibilities

  • Develop trade marketing programs for priority accounts, including seasonal activations.
  • Analyze category trends to identify new opportunities and optimize marketing strategies.

Skills

Trade Marketing
Strategic Thinking
Communication Skills
Project Management
Creative Skills

Education

Degree in Marketing or related field

Tools

Canva

Job description

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This range is provided by Advocate Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

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Are you passionate about premium food and beverages?

Do you have a talent for creating impactful trade marketing strategies that drive brand visibility and engagement?

We're supporting a fast-growing premium food & beverage brand to find their next Trade Marketing Manager. This incredible opportunity will see you lead trade marketing initiatives across key hospitality channels, including hotels, airlines, cruise lines, spas, cafés and so much more! This role involves working closely with marketing, sales, and brand teams to create compelling trade programs that enhance customer experiences and drive growth.

Key Responsibilities

  • Develop and refine trade sell-in decks to support sales and marketing strategies.
  • Plan and execute trade marketing programs for priority accounts, including seasonal activations (Christmas, CNY, Ramadan).
  • Create and manage trade POS materials (permanent and temporary) that are impactful and brand aligned.
  • Stay up to date with industry trends and competitor activity to inform marketing strategies.
  • Analyze category trends and successful premium F&B activations to identify new opportunities.
  • Monitor trade marketing execution in key accounts and share learnings across the sales team.
  • Lead the planning and execution of trade shows and events, ensuring all materials reflect the brand.
  • Support product innovation rollouts with trade marketing materials, sell-in decks, and POS.
  • Collaborate with trade PR to develop brand partnership stories that increase awareness.
  • Work with brand ambassadors to optimize signature serve programs in trade accounts.
  • Lead monthly sales and marketing meetings, managing content and follow-ups.
  • Maintain and update the trade content library, ensuring easy access for internal teams.
  • Manage trade assets, marketing messaging, and content within Canva.
  • Own and update the Trade Catalogue, ensuring accuracy for all product SKUs.

What We’re Looking For

  • Experience in trade marketing, shopper marketing, or category management, ideally in premium food, beverage, or hospitality.
  • Passion for high-quality, sustainable F&B products, with knowledge of both B2B and B2C marketing.
  • Strong creative and strategic thinking skills with a results-driven mindset.
  • Proficiency in Canva and experience creating compelling sales and marketing materials.
  • Excellent verbal and written communication skills.
  • Strong organizational skills and ability to manage multiple projects.
  • A proactive, solutions-oriented approach with strong attention to detail.

This is a crucial role within a dynamic and growing company, offering the opportunity to take on leadership responsibilities and contribute to the company’s continued success.

If you're interested in this position, please get in touch with Victoria at The Advocate Group or APPLY NOW to be considered for this exciting opportunity.

The Advocate Group is a leading recruitment partner to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of race, sex, disability, religion/belief, sexual orientation, or age.

By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.

Seniority level
  • Seniority level
    Mid-Senior level
Employment type
  • Employment type
    Full-time
Job function
  • Job function
    Marketing, Art/Creative, and Advertising
  • Industries
    Food and Beverage Retail, Hospitality, and Food and Beverage Services

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