Trade Marketing Manager

Better Placed Ltd - A Sunday Times Top 10 Employer!; England; On-site; GBP 40,000 - 55,000; Full time

Job summary

A fast-growing retailer is seeking an experienced Trade Marketing Manager to enhance trade experiences across online and offline channels. This role involves developing lead generation strategies, managing campaigns, and driving customer acquisition through various marketing tactics. The ideal candidate will have a strong background in B2B marketing and excellent communication skills.

Qualifications

• Proven experience in B2B or Trade Marketing.
• Strong understanding of lead generation tactics and trade sales cycles.

Responsibilities

• Develop and execute a lead generation strategy focused on trade customers.
• Oversee the end-to-end online trade journey, ensuring a seamless experience.
• Manage content creation to ensure targeted and engaging messaging.

Skills

B2B Marketing

Lead Generation

Communication

Job description

5 days ago Be among the first 25 applicants

Our client is a fast growing retailer who are looking for an experienced Trade Marketing Manager to join their marketing & ecommerce team, focussing on delivering a high quality trade experience across online and offline channels.

The successful candidate will be responsible for the development and execution of all lead generation activities targeting trade audiences-both online and offline.

This includes driving online trade sales, customer acquisition, and brand visibility across key trade sectors through digital and traditional marketing strategies.

The role:

Develop and execute a lead generation strategy focused on trade customers

Drive qualified trade leads through paid and organic channels, trade events, partnerships, and targeted outreach.

Oversee the end-to-end online trade journey, from awareness to conversion, ensuring a seamless and user-friendly experience that drives sales.

Plan and deliver campaigns to attract new trade customers via digital advertising, email marketing, SEO, and paid social media.

Lead offline customer recruitment through exhibitions, sponsorships, field sales support, and print advertising.

Own the trade communications calendar including newsletters, product updates, industry news, and offers across email and social platforms.

Manage content creation in partnership with content and design teams to ensure messaging is targeted and engaging.

Identify, plan, and execute trade event participation including shows, exhibitions, and networking events.

Deliver print, radio, and out-of-home campaigns where appropriate to raise awareness and acquire trade leads in strategic regions or sectors.

The person

Proven experience in B2B or Trade Marketing.

Strong understanding of lead generation tactics, customer acquisition, and trade sales cycles.

Strong copywriting and communication skills, with an ability to tailor messaging to trade audiences.

For more information please apply immediately

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Advertising

• Industries

  Retail

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