Data & Tracking Analyst (Dunfermline)

Velstar | Shopify Platinum Partner Agency; Dunfermline; On-site; GBP 35,000 - 45,000; Full time

Benefits offered by this job

Hybrid working

Flexi-time

28 days holiday

Vitality Health cover

Job summary

Velstar, a full-service eCommerce agency, is seeking a Tracking & Reporting Analyst to build tracking, reporting and data work for live client accounts. You’ll implement GA4 and GTM setups, configure consent, manage dataLayer events and ensure accurate conversion tracking across key ad platforms.

You’ll also maintain server-side tracking with Stape and craft client-facing dashboards in Looker Studio, using Claude AI to speed analysis.

Qualifications

• Implementing and auditing GA4 and GTM setups, including consent configuration, event tracking and custom dataLayer events
• Setting up and validating performance marketing conversion tracking across Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads
• Maintaining server-side tracking, including tools like Stape, and migrations from client-side setups
• Diagnosing tracking discrepancies and data quality issues using live GA4 and GTM data
• Building client‑facing reports and dashboards, using tools like Looker Studio, and AI tools such as Claude to speed up analysis
• Picking up ad‑hoc tickets and one‑off projects across our client base

Responsibilities

• Implementing and auditing GA4 and GTM setups, including consent configuration, event tracking and custom dataLayer events
• Setting up and validating performance marketing conversion tracking across Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads
• Maintaining server-side tracking, including tools like Stape, and migrations from client-side setups
• Diagnosing tracking discrepancies and data quality issues using live GA4 and GTM data
• Building client-facing reports and dashboards, using tools like Looker Studio, and AI tools such as Claude to speed up analysis
• Picking up ad-hoc tickets and one-off projects across our client base

Skills

GA4

Google Tag Manager

Conversion tracking

Looker Studio

Claude AI

Tools

Stape

Job description

Data & Analytics team

£35,000 To £45,000, Depending On Experience

Velstar is a full-service eCommerce agency working across DTC and B2B. We build on Shopify Plus, and on our own proprietary platform, for complex B2B requirements that need greater scale, reliability and compliance. Our Data & Analytics team is growing, and we're hiring a Tracking & Reporting Analyst to build out the tracking, reporting and data work our clients rely on to trade properly. Live client accounts, live budgets, live deadlines, not a training sandbox.

Data & Analytics team

3 days a week in the office, Leeds, Liverpool or Dunfermline

£35,000 To £45,000, Depending On Experience

Velstar is a full-service eCommerce agency working across DTC and B2B. We build on Shopify Plus, and on our own proprietary platform, for complex B2B requirements that need greater scale, reliability and compliance. Our Data & Analytics team is growing, and we're hiring a Tracking & Reporting Analyst to build out the tracking, reporting and data work our clients rely on to trade properly. Live client accounts, live budgets, live deadlines, not a training sandbox.

What You’ll Own

• Implementing and auditing GA4 and Google Tag Manager setups, including consent configuration, event tracking and custom dataLayer events
• Setting up and validating performance marketing conversion tracking across Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads
• Maintaining server-side tracking, including tools like Stape, and migrations from client-side setups
• Diagnosing tracking discrepancies and data quality issues using live GA4 and GTM data
• Building client‑facing reports and dashboards, using tools like Looker Studio, and AI tools such as Claude to speed up analysis
• Picking up ad‑hoc tickets and one‑off projects across our client base

How you’ll grow

• Direct access to our Head of Data & Analytics for the calls that actually matter, not layers of process to wade through
• Autonomy that scales with what you can already do, not a fixed review timeline
• Exposure across DTC and B2B, Shopify, custom and headless builds, so your experience broadens rather than narrows
• Client‑facing from day one, sitting in scoping and delivery calls as the technical authority in the room

You’ll be a good fit if

• You understand how eCommerce sites work commercially, product pages, checkout, conversion funnels, not just marketing analytics in the abstract
• You can commit to 3 days a week in our Leeds, Liverpool or Dunfermline office
• You communicate clearly, with technical and non‑technical people alike
• You can plan and prioritise your own workload without being told what’s next
• You follow things through to completion, not just the interesting bits
• You keep a level head under pressure, calm and considered rather than rattled, whether that’s a broken pipeline or a client on the phone
• You've worked in, or genuinely want, a fast‑paced, commercially focused environment, not a quiet one

What you’ll bring

• 1 to 3 years’ hands‑on experience with GA4 and Google Tag Manager
• Solid experience with conversion tracking across multiple ad platforms, not just one
• A genuine appetite for troubleshooting, not just implementing
• Confidence using AI tools like Claude to support analysis and reporting, or a genuine willingness to learn how we use them

What you’ll get

• Support and mentoring to build skills in server-side tracking, attribution and multi-platform conversion setups
• Growing autonomy as your skills develop, from supported delivery to owning tickets and projects independently
• Hybrid working, 3 days a week in the office
• Flexi-time
• 28 days holiday, including bank holidays, rising to 33, plus your birthday off
• Option to roll, buy or sell up to 5 days each year
• Career development support
• Vitality Health cover from day including mental health support, therapy and virtual GP
• Salary sacrifice pension, so more of what you pay in reaches your pension rather than the taxman