TikTok Shop - Seller Growth Lead, Europe

TikTok; London; On-site; GBP 70,000 - 90,000; Full time

Job summary

Join TikTok as a Seller Growth Lead for Europe, where you'll drive merchant acquisition and growth. Collaborate with cross-functional teams to enhance the onboarding experience and lead a dynamic acquisition team. Ideal candidates have a strong background in digital marketing and e-commerce, with excellent communication skills and a data-driven mindset.

Qualifications

• 5+ years experience in digital marketing, growth strategy, or e-Commerce.
• Proficient in English, capable of speaking Mandarin.

Responsibilities

• Responsible for TikTok Shop merchant acquisition in EU regions.
• Lead and develop a strong acquisition team to facilitate business growth.
• Work closely with the Product team to optimise the merchant onboarding journey.

Skills

Digital Marketing

Growth Strategy

E-Commerce

Communication

Data Analysis

Education

Bachelor’s Degree

Job description

TikTok Shop - Seller Growth Lead, Europe

Be among the first 25 applicants 2 days ago

Responsibilities

About the Team

MAI (Merchant Acquisition & Incubation) team is responsible for EU merchant growth, aiming to onboard, incubate, educate merchants from scratch, and drive their business success.

Responsibilities:

• Responsible for TikTok Shop merchant acquisition in EU regions, aiming to grow merchant lead pools and increase new merchant scale and quality.
• Build key business metrics and targets, lead short-term to long-term business planning, formulate innovative strategies to reach out to sellers and onboard them to the platform.
• Understand EU markets, define the target lead pool, develop and manage lead strategies to cultivate new seller opportunities and improve market penetration.
• Work closely with the Product team and other cross-functions to optimise the merchant onboarding journey, build robust product features, ensure a smooth experience, and improve growth conversion funnels.
• Lead and develop a strong acquisition team to facilitate business growth.

Qualifications

Minimum Qualifications:

• Bachelor’s Degree or above, 5+ years experience in digital marketing, growth strategy, or e-Commerce.
• Proficient in English, capable of speaking Mandarin with internal and external stakeholders.
• Good data sense, ability to deal with complex business analysis and intelligence in defining goals and opportunities.
• Excellent written and verbal communication skills, experience in result-oriented environments with external client interaction.
• Experience managing teams, with good cross-team collaboration skills and project driving ability.

Preferred Qualifications:

• Structured and original thinking, ability to thrive in ambiguous environments, and explain complex concepts simply.
• Quick learner, proactive, resilient, and able to cope well under pressure.
• Strong knowledge of the European e-Commerce landscape, consumer demands, digital evolution, and mobile transformation is a plus.
• Hands-on and grounded approach.

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. Our headquarters are in Los Angeles and Singapore, with offices worldwide.

Why Join Us

We foster creativity, innovation, and diversity. Our goal is to create value for communities, inspire creativity, and bring joy. Join us to do great things with great people in a rapidly growing tech environment.

Diversity & Inclusion

TikTok is committed to creating an inclusive environment that values skills, experiences, and perspectives from diverse communities worldwide.