TikTok Shop Trading and Operations Manager

Boots Group; United Kingdom; Remote; GBP 70,000 - 90,000; Full time

Job summary

Boots Group is seeking a TikTok Shop Trading and Operations Manager to join our Digital team in the UK. You will own the TikTok Shop channel, drive revenue growth, and shape LIVE commerce while building internal capability across Commercial, Marketing, Finance, Operations and Brand.

This hands-on role requires proven TikTok Shop experience, ownership of sales and performance, and strong cross-functional leadership to partner with Marketing on content, creators and affiliates.

Qualifications

• Hands-on TikTok Shop experience required.
• Proven ownership of TikTok Shop sales & performance.
• Strong understanding of TikTok Seller Centre.
• Experience with product listings, trading, promotions and reporting.
• Experience managing operational issues, fulfilment and marketplace performance.
• Strong stakeholder and cross-functional leadership skills.
• Experience in retail, FMCG, beauty, wellness or consumer goods.

Responsibilities

• Own TikTok Shop GMV, sales and trading performance.
• Develop and manage the trading and promotional calendar.
• Optimise assortment, pricing, bundles and promotional mechanics.
• Identify growth opportunities and drive performance improvements.
• Manage day-to-day TikTok Seller Centre activity.
• Oversee product catalogue, listings and launches.
• Monitor account health, platform compliance and KPIs.
• Coordinate fulfilment, returns and customer experience with partners.
• Own planning and execution of TikTok Shop LIVE events.
• Develop a LIVE commerce calendar aligned to key trading moments.
• Coordinate product selection, offers, stock readiness and event execution.
• Partner with Marketing on hosts, creators and content planning.
• Analyse LIVE performance and optimise future events.
• Deliver weekly and monthly performance reporting.
• Monitor GMV, conversion, AOV, traffic, product and campaign performance.
• Use insights to improve channel performance.
• Act as the key cross-functional coordinator with Marketing, Brand, Supply Chain, Finance, Customer Services, Retail Media and external partners.
• Develop TikTok Shop playbooks, SOPs and best practices.
• Upskill Boots teams on TikTok Shop operations and commercial levers.
• Build internal expertise and reduce external dependency over time.

Skills

TikTok Shop

Sales ownership

Cross-functional leadership

Product listings

Promotions

Reporting

TikTok Seller Centre

Retail/FMCG

Job description

Role: TikTok Shop Trading & Operations Manager

Contract: 12m FTC ( with scope to increase )

Shift Pattern: Full Time

Location: UK

Are you ready to take your career to the next level? Boots is on the lookout for a TikTok Shop Trading and Operations Manager to join our dynamic Digital team here at Boots. If you’re passionate about e-commerce and want to make a real impact, this could be the perfect opportunity for you!

About this role

You will lead Boots’ TikTok Shop channel, owning commercial performance and day-to-day operations for a business that’s new to the platform. This role is for a hands-on TikTok Shop specialist who can drive revenue growth, shape LIVE commerce, and build internal capability across Commercial, Marketing, Finance, Operations and Brand teams. You will act as Boots' in-house TikTok Shop expert, bringing proven experience from another TikTok Shop business and building capability across Commercial, Marketing, Finance, Operations and Brand teams. Partner closely with the Boots Marketing lead, who will own content, creator and affiliate strategy.

Key Responsibilities

Commercial Trading

• Own TikTok Shop GMV, sales and trading performance.
• Develop and manage the trading and promotional calendar.
• Optimise assortment, pricing, bundles and promotional mechanics.
• Identify growth opportunities and drive performance improvements.

TikTok Shop Operations

• Manage day-to-day TikTok Seller Centre activity.
• Oversee product catalogue, listings and launches.
• Monitor account health, platform compliance and operational KPIs.
• Coordinate fulfilment, returns and customer experience with our partners

LIVE Commerce

• Own the planning and execution of TikTok Shop LIVE shopping events.
• Develop a LIVE commerce calendar aligned to key trading moments.
• Coordinate product selection, offers, stock readiness and event execution.
• Partner with Marketing on hosts, creators and content planning.
• Analyse LIVE performance and optimise future events.

Reporting & Optimisation

• Deliver weekly and monthly performance reporting.
• Monitor GMV, conversion, AOV, traffic, product and campaign performance.
• Use insights to continuously improve channel performance.
• Cross-Functional Leadership
• Act as the key point of coordination Marketing, Brand Teams, Supply Chain, Finance, Customer Services, Retail Media and external partners

Capability Building

• Develop TikTok Shop playbooks, SOPs and best practices.
• Upskill Boots teams on TikTok Shop operations and commercial levers.
• Build internal expertise and reduce dependency on external support over time.

What We’re Looking For

• Hands-on experience managing a live TikTok Shop.
• Proven ownership of TikTok Shop sales and commercial performance.
• Strong understanding of TikTok Seller Centre.
• Experience with product listings, trading, promotions and reporting.
• Experience managing operational issues, fulfilment and marketplace performance.
• Strong stakeholder and cross-functional leadership skills.
• Experience within retail, FMCG, beauty, wellness or consumer goods.

What Also would love

• Experience launching or scaling a TikTok Shop.
• Experience running TikTok Shop LIVE commerce events.
• Experience working with TikTok Shop Partners, agencies or large retail brands.
• Experience developing capability and training internal teams.

What the Role Does NOT Own

• Social content creation
• Influencer management
• Affiliate recruitment and management
• Organic social strategy
• Brand channel management
• Requires close partnership and understanding of how these activities drive TikTok Shop sales.

What’s in it for You?

• At Boots, we offer a range of benefits to support your career and well-being, including:
• Boots Retirement Savings Plan with up to 12% company contribution.
• Generous employee discounts for you and a family member.
• Enhanced maternity/paternity/adoption leave pay.