TikTok Shop Creator & Campaign Lead

The Hut Group; Ringway; On-site; GBP 29,000 - 36,000; Full time

Benefits offered by this job

25 days annual leave

Bank holidays

Enhanced maternity and paternity pay

Up to 10 days compassionate leave

Buy back up to 3 days per year

On-site gym

On-site physio

Staff discount on THG brands

Job summary

The Hut Group (THG) is seeking a Social Commerce Executive to drive TikTok Shop activity for Myprotein and Myvitamins from our Manchester office. You’ll recruit creators, manage campaigns and activations, and track performance to optimise sales.

You’ll work closely with the Social Commerce Manager to build creator partnerships, execute launches, and leverage data to identify opportunities. This role offers a fast-paced environment with room to grow across brands.

Qualifications

• Passionate about TikTok, creators, social media and e-commerce.
• Highly organised and able to manage multiple priorities, campaigns and deadlines in a fast-paced environment.
• A confident communicator who enjoys building positive relationships with creators, agencies and internal stakeholders.
• Commercially aware and comfortable working towards targets and using performance data to make decisions.
• Proactive, curious and eager to learn, with the drive to stay ahead of an evolving social commerce landscape.
• Comfortable working across multiple brands, campaigns and stakeholders while maintaining strong attention to detail.

Responsibilities

• Support the Social Commerce Manager with the day-to-day running of Myprotein and Myvitamins TikTok Shop.
• Assist with creator recruitment, onboarding and relationship management, building strong and lasting partnerships.
• Support creator campaigns from start to finish, including product seeding, campaign briefs, content submissions and promotional activity.
• Help coordinate creator activations around new product launches, key trading moments and TikTok Shop campaigns.
• Track creator activity and performance against agreed targets, helping to identify what's working and where we can improve.
• Monitor key metrics including content performance, sales, traffic, conversion and GMV, using data to identify commercial opportunities.
• Support regular reporting and provide clear, actionable updates on creator and TikTok Shop performance.
• Keep creator records, product information, campaign plans and performance trackers accurate and up to date.
• Build strong relationships with creators, agencies and internal teams, ensuring campaigns run smoothly and effectively.
• Develop a strong understanding of the wider TikTok Shop ecosystem, including products, promotions, content, livestreams, traffic and conversion.
• Stay ahead of TikTok trends, creator behaviours and social commerce developments, bringing new ideas and opportunities to the team.
• As you develop, progressively take greater responsibility for managing the creator roster, activations and performance.

Skills

TikTok Shop

Creator recruitment

Campaign management

Data analysis

Communication

Organised

Team player

Commercial awareness

Job description

The Hut Group (THG) is seeking a Social Commerce Executive to drive TikTok Shop activity for Myprotein and Myvitamins from our Manchester office. You’ll recruit creators, manage campaigns and activations, and track performance to optimise sales.

You’ll work closely with the Social Commerce Manager to build creator partnerships, execute launches, and leverage data to identify opportunities. This role offers a fast-paced environment with room to grow across brands.