TikTok Shop - Account Growth Strategist

TN United Kingdom; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the e-commerce sector is seeking an Account Growth Strategist in London. This role focuses on scaling seller growth through account management and tailored education. The ideal candidate will have a strong analytical mindset and excellent communication skills to drive impactful seller relationships.

Qualifications

• 1–3 years of experience in account management or business development.
• Strong strategic thinking and analytical skills.

Responsibilities

• Take ownership of incubating high-potential SMB sellers.
• Deliver tailored solutions through high-touch seller diagnosis.
• Manage communication channels for account management activities.

Skills

Strategic Thinking

Business Acumen

Analytical Skills

Communication

Relationship Building

Project Management

Education

Bachelor’s Degree

Job description

Social network you want to login/join with:

TikTok Shop - Account Growth Strategist, London

Client:

TikTok

Location:

London, United Kingdom

Job Category:

Other

EU work permit required: Yes

Job Reference:

66694ccae298

Job Views:

4

Posted:

12.05.2025

Expiry Date:

26.06.2025

Job Description:

About the team

The UK MAI (Merchant Acquisition and Incubation) team operates within the SMB pillar of TikTok E-commerce, spearheading the acquisition and onboarding journey for new sellers. The team is responsible for UK TikTok Shop merchants and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.

About the role

We are looking for an Account Growth Strategist to drive targeted seller incubation and portfolio growth. This role focuses on scaling mid-potential sellers from $4.5K/month to $30K+/month GMV through account management, tailored sellers education, community engagement, and strategic program execution. You will play a critical role in identifying growth levers, managing seller relationships, and owning key incubation initiatives from end to end.

Responsibilities:

1. Take full ownership of incubating high-potential SMB sellers by identifying their growth paths and supporting them in achieving key business milestones
2. Deliver tailored solutions through a combination of 1:1 high-touch seller diagnosis (to uncover pain points and growth opportunities) and scalable horizontal enablement programs
3. Manage communication channels (e.g., Lark groups, instant messaging) to drive mass account management activities such as forecasting, troubleshooting, seller education, and program rollouts
4. Lead and execute one incubation program end-to-end—covering proposal development, planning, execution, performance tracking, and impact evaluation with support from strategy
5. Collaborate cross-functionally with category, operations, and product teams to unlock growth levers and ensure seller success
6. Monitor key performance metrics and provide actionable insights to improve seller performance and program effectiveness

Minimum Qualifications

• Bachelor’s degree or above with 1–3 years of experience in account management, business development, or program management, preferably in e-commerce or a fast-paced environment
• Strong strategic thinking, business acumen, and analytical skills—able to translate data into actionable growth plans
• Excellent communication and relationship-building skills; capable of diagnosing seller needs and driving impactful conversations
• Self-starter with a strong ownership mentality and a proven track record of managing projects end-to-end

Preferred Qualifications

• Hands-on and detail-oriented, willing to take on operational tasks and execute efficiently
• Ability to thrive in ambiguity, adapt to change, and persist through challenges in a fast-paced environment