B2B Strategist

TMW; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading company is seeking a B2B Strategist/Planner to enhance their B2B marketing efforts. This hybrid role involves crafting creative briefs, developing messaging frameworks, and collaborating with clients. Ideal candidates will have strong B2B knowledge and data analytics skills, along with a passion for communications and a background in creative agencies.

Benefits

25 days' holiday + Bank Holidays

Christmas closure

Volunteer day and Birthday Day off

Contributory Pension Scheme

Life Assurance

Healthcare Cash Back Scheme

Interest free travel season ticket loan

Cycle scheme

Qualifications

• Experience in a creative agency.
• Ability to construct a compelling story.
• Understanding of behavioural science.

Responsibilities

• Craft insight-led creative briefs.
• Develop segmented messaging frameworks.
• Establish collaborative relationships with stakeholders.

Skills

B2B knowledge

Data and analytics understanding

Insight generation

Strong presentation skills

Interpersonal skills

Job description

We are looking for a B2B Strategist/Planner to join our B2B offering within TMW - TMW Business. As a result of our recent acquisition by Accenture Song we are seeing some really exciting B2B marketing opportunities across Accenture's client base. These opportunities are across all sectors from technology to finance and range from fully integrated requirements to campaigns, content ABM, and CRM.

Please note this is a hybrid role which for us means a mix of working from home and our office in Soho, London.

About The Role

• Get under the skin of client requests to flesh out comprehensive client briefs
• Craft insight-led creative briefs
• Inspire culturally relevant creative Ideas
• Generate best practice behaviour change reviews
• Explore hypotheses and develop briefs for research
• Develop segmented messaging frameworks
• Develop testing plans and measurement frameworks
• Results analysis and presentation
• Establish collaborative relationships with both internal and client stakeholders
  
  
  

Requirements

• B2B knowledge and experience
• A good understanding of data and analytics.
• Able to identify inspiring insights to inform a convincing strategy
• Able to construct a compelling story
• Experience of integration across a range of channels
• Understanding of behavioural science and its application in behavioural change
• Strong presentation skills
• Experience in a creative agency
• Good interpersonal skills and emotional intelligence
• Passionate about communications
• Keen to develop planning skills
• Experience with personalisation and dynamic content development
  
  
  

Benefits

This is us...

The TMW story is born out of the many successes we've created for our clients over the past 30 years, and now encompasses offices in London and Bristol with clients all over the world.

We create ideas that move people.

We believe that ideas should work everywhere and that brilliant results are what really matter. We combine deep digital and advertising expertise, a strong heritage in CRM and award-winning creativity to make it all happen.

TMW is proudly part of UNLIMITED, a fully integrated agency group with human understanding at its heart. Through our Human Understanding Lab, we uncover behaviour-led insights that power performance and create a genuine business advantage for our clients.

What We Value...

Together, we put people first and believe our values make us who we are.

Give a Damn: We care about each other, our clients and our work. And this shines through everything we do.

Be Brave: We believe in challenging each other, in standing up, in speaking out. We believe in trying new and difficult things in order to make ourselves and our work better.

Stay Curious: We actively seek out the new and the unusual, finding inspiration everywhere in the world around us.

Take Pride: We are open, accepting and inclusive, and we support each other on our journey to reach our true potential. We are actively working to ensure that we as an agency more fully reflect the society around us.

What We Give...

A thriving career with the chance to learn from passionate, talented colleagues and mentors. Exciting and varied client work with as much opportunity as you can handle. And a hugely sociable team to get to know.

Here's a snapshot of just some of the benefits you can enjoy as part of the team.

• 25 days' holiday + Bank Holidays
• Christmas closure
• Volunteer day and Birthday Day off
• Contributory Pension Scheme
• Life Assurance
• Healthcare Cash Back Scheme
• Interest free travel season ticket loan, Cycle scheme
  
  

We have a calendar of social and charity events throughout the year, there's always something going on.

Join us and join in. We make noise. We laugh. We share. We welcome new ideas and new people - including you.

Sound good? If you think you tick all the boxes, please send your CV and tell us why you should join the team.

As an equal opportunities workplace, we have a commitment to ensuring equal employment opportunity regardless of race, colour, ancestry, religion, socio-economic status, sex, national origin, sexual orientation, age, citizenship, marital status, neuro divergence, disability, gender, gender identity or expression. Whether you're just getting your foot in the door, or you are an experienced employee whose life circumstances are shifting, we are committed to creating a workplace that reflects the world we want to live in and are therefore flexible to accommodate each individual's needs as best as we can.

By submitting your CV, you consent to our Candidate Privacy Policy which can be seen in full at https://www.tmwunlimited.com/media/1392/tmw-gdpr-candidate-privacy-notice.pdf If you would prefer us not to store your details or contact you please let us know.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Contract

Job function

• Job function

  Business Development and Sales

• Industries

  IT Services and IT Consulting

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