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TikTok Shop - Category Ads Strategist, London

TikTok

London

On-site

GBP 40,000 - 60,000

Full time

Yesterday

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Job summary

A leading company seeks a Category Ads Strategist in London to drive ad revenue performance in the Home & Living and 3C industries. The role involves strategic planning, data analysis, and cross-functional collaboration to optimize advertising efforts and achieve growth targets.

Qualifications

Understanding of TikTokShop and eCommerce.
Experience in platform-side monetization.
Strong ownership mentality.

Responsibilities

Ads revenue planning and goal setting.
Advertising performance monitoring and optimization.
Provide training to enhance ads understanding.

Skills

Analytical Skills

Data Analysis

Problem Solving

Education

Experience in digital advertising

Familiarity with ad tech tools

TikTok Shop - Category Ads Strategist, London

Responsibilities
The Home and Electronics Strategy team's goal is to build strategies to support Home and Electronics merchants' growth. This includes policy building, data analysis, merchant management and special projects. Our team is constantly reinventing how we do things to meet the demands of our internal stakeholders and external clients.

We are looking for a results-driven and strategic ads strategist to take full ownership of ad revenue performance in the Home & Living and 3C industries. This role requires strong planning capabilities, a data-first mindset, and deep understanding of advertising operations to drive sustainable growth through effective target setting, strategic execution, close cooperation with category CM&AMs and cross-functional collaboration with the ads team and GBS team.

Key Responsibilities

1. Ads Revenue Planning & Goal Setting
- Top-down and bottom-up quarterly ad revenue targets based on industry trends, margin, take rate, ROAS etc.
- Break down goals into actionable metrics across key merchants and align the goals with CM&AMs.

2. Resource Mobilization & Incentive Design
- Leverage internal resources, platform policies, and incentive programs to stimulate merchant advertising demand;
- Work closely with CM&AMs to increase advertising penetration and incentive engagement.

3. Advertising Performance Monitoring & Optimization
- Track key ad performance metrics (attainment rate, ROAS, TR etc.) and identify underperformance risks in real-time;
- Propose and execute optimization strategies based on data analysis and industry knowledge to improve ad efficiency.

4. Insights & Analysis
- Regularly produce performance reviews, category ad insights, and merchant growth analyses;
- Provide optimization suggestions for different advertising products/tools according to different merchants

5. Training
- Provide training to CMAM to enhance their ads understanding and ads operation capabilities;

Qualifications
Minimum Qualifications
- Understanding, interest or exposure to TikTokShop and eCommerce
- Experience in digital advertising, platform-side monetization, or e-commerce ad;
- Familiar with various ad tech tools;
- Strong analytical skills with the ability to turn data into actionable business insights;

Preferred Qualifications
- Ability and desire to solve complex problems with data and quantitative analytical experience
- Ability to self-motivate and prioritise work
- Experience or proven interest in working with eCommerce
- Highly self-motivated, results-oriented, with strong ownership mentality.

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Seniority level

Seniority level
Entry level

Employment type

Employment type
Full-time

Job function

Job function
Business Development and Sales
Industries
Technology, Information and Internet

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