Territory Sales Manager

The Advocate Group; Manchester; Hybrid; GBP 42,000 - 55,000; Full time

Benefits offered by this job

Car or allowance

Bonus 25%

Job summary

The Advocate Group is seeking a Territory Sales Manager for the North to own and grow foodservice accounts from Birmingham to Scotland. This hybrid role combines field sales with home-based work, focused on driving distribution, visibility and profit across a key region.

You will cultivate wholesalers, buyers and operators, deliver pricing and promotions, and collaborate with internal teams to hit ambitious targets. Hybrid model with 3 days in the field and 2 from home.

Qualifications

• 2+ years FMCG sales experience (foodservice preferred).
• Proven track record of developing and winning business.
• Strong communication and negotiation skills.
• Confidence with data, numbers and commercial plans.
• Great organisational discipline — journey plans and forecasting.
• Autonomous self-starter with problem-solving skills.

Responsibilities

• Manage, grow, and retain key accounts across the North.
• Hunt and convert new business mainly with wholesalers.
• Deliver commercial targets across value, volume and profit.
• Build relationships through regular site visits and tastings.
• Shape pricing, promotions and joint business plans.
• Analyse sales data to forecast and spot opportunities.
• Maintain journey and territory action plans.
• Collaborate with supply chain, customer service, transport and national accounts.
• Represent the brand at events and trade shows.

Skills

2+ years FMCG sales

Foodservice experience

Strong communication

Negotiation skills

Data driven

Journey planning

Autonomy

Field experience

Job description

Territory Sales Manager – Foodservice

North

£38k + 25% Bonus + Car or allowance

Ready to take ownership of a territory where your impact is felt immediately?

We’re partnering with one of the UK’s leading world-food and foodservice specialists - a business known for bold flavours, fast growth, and a fiercely loyal customer base across restaurants, wholesalers, pubs and casual dining groups. Their foodservice division is expanding rapidly, and they’re now looking for a Territory Sales Manager who wants to drive real results across the North, from Birmingham to Scotland. This is a hybrid role, with 3 days spent in the field and 2 from home.

This isn’t a “maintain the status quo” type of role.

This is a hands-on, on-the-ground commercial role where you’ll nurture key accounts, hunt new business and influence how operators experience some of the most exciting products in foodservice.

What You’ll Be Doing

You’ll be the face of the brand across the north — building relationships, solving problems, and opening doors. You’ll work with wholesalers, chefs, buyers and operators to grow distribution, increase rate of sale and elevate product visibility.

Expect to:

• Manage, grow, and retain key accounts across the North
• Hunt and convert new business predominantly within wholesalers, with opportunity to develop new business within end users also
• Deliver commercial targets across sales value, volume and profit
• Build strong customer relationships through regular site visits, sampling sessions & menu engagement
• Shape pricing, promotions and joint business plans
• Analyse sales data to forecast, plan and spot opportunities
• Maintain detailed journey plans and territory action plans
• Partner with internal teams across supply chain, customer service, transport and national accounts
• Ensure cash collections and trading terms are met
• Represent the business at events, customer meetings and trade shows

About You

You’re proactive, commercially sharp, and genuinely motivated by growth. You thrive in front of customers, love being out in the field and you’re comfortable owning a region with autonomy.

You’ll likely bring:

• 2+ years of FMCG sales experience (foodservice experience strongly preferred)
• A proven track record of developing and winning business
• Strong communication and negotiation skills
• Confidence working with data, numbers and commercial plans
• Great organisational discipline — journey plans, reports, forecasting
• A self-starter mentality with strong problem-solving skills
• A passion for food and the operators who bring it to life
• Ability to work autonomously and independently
• Field experience strongly preferred

Why This Role Stands Out

You’re joining a business with serious brand recognition, strong flavours, and massive opportunity within the foodservice channel. You’ll have the room to develop your region your way, backed by a supportive leadership team, great product availability, and a loyal customer base that loves what this brand represents.

If you want a role where every day feels different and where your numbers, relationships and ideas genuinely shape the territory... this is it.