Territory Sales Manager - North

Advocate Group; Nottingham; Hybrid; GBP 42,000 - 65,000; Full time

Job summary

Advocate Group is partnering with a leading UK foodservice specialist to recruit a Territory Sales Manager for the North, from Birmingham to Scotland. The role is hybrid, combining three days in the field with two days at home, and focuses on driving growth and expanding distribution across wholesalers and operators.

You will nurture key accounts, hunt new business, manage pricing and promotions, and work with internal teams to hit revenue and profit targets.

Qualifications

• 2+ years FMCG sales experience (foodservice preferred).
• Proven track record of developing and winning business.
• Strong communication and negotiation skills.
• Comfort with data, numbers and commercial plans.
• Excellent organizational discipline with journey plans and forecasts.
• Self-starter with problem-solving skills.
• Passion for food and operators in foodservice.
• Ability to work autonomously.

Responsibilities

• Face of the brand across the North, building relationships with wholesalers, chefs, buyers and operators.
• Grow distribution, increase rate of sale, elevate product visibility.
• Manage, grow and retain key accounts in the North region.
• Hunt and win new business, primarily with wholesalers; develop end-user opportunities.
• Deliver targets for value, volume and profit.
• Present regular site visits, sampling sessions and menu engagements.
• Shape pricing, promotions and joint business plans; analyze sales data to forecast opportunities.
• Maintain journey plans and territory action plans; coordinate with supply chain and customer service teams.
• Ensure trading terms are met and participate in events and trade shows.

Skills

FMCG sales

Foodservice knowledge

Negotiation

Data analysis

Organisation

Self-motivation

Independence

Tools

CRM experience

Job description

Ready to take ownership of a territory where your impact is felt immediately?

We’re partnering with one of the UK’s leading world-food and foodservice specialists - a business known for bold flavours, fast growth, and a fiercely loyal customer base across restaurants, wholesalers, pubs and casual dining groups. Their foodservice division is expanding rapidly, and they’re now looking for a Territory Sales Manager who wants to drive real results across the North, from Birmingham to Scotland. This is a hybrid role, with 3 days spent in the field and 2 from home.

This isn’t a “maintain the status quo” type of role.

This is a hands‑on, on‑the‑ground commercial role where you’ll nurture key accounts, hunt new business and influence how operators experience some of the most exciting products in foodservice.

What You’ll Be Doing

You’ll be the face of the brand across the north — building relationships, solving problems, and opening doors. You’ll work with wholesalers, chefs, buyers and operators to grow distribution, increase rate of sale and elevate product visibility.

Expect to:

• Manage, grow, and retain key accounts across the North
• Hunt and convert new business predominantly within wholesalers, with opportunity to develop new business within end users also
• Deliver commercial targets across sales value, volume and profit
• Build strong customer relationships through regular site visits, sampling sessions & menu engagement
• Shape pricing, promotions and joint business plans
• Analyse sales data to forecast, plan and spot opportunities
• Maintain detailed journey plans and territory action plans
• Partner with internal teams across supply chain, customer service, transport and national accounts
• Ensure cash collections and trading terms are met
• Represent the business at events, customer meetings and trade shows

About You

You’re proactive, commercially sharp, and genuinely motivated by growth. You thrive in front of customers, love being out in the field and you’re comfortable owning a region with autonomy.

You’ll likely bring:

• 2+ years of FMCG sales experience (foodservice experience strongly preferred)
• A proven track record of developing and winning business
• Strong communication and negotiation skills
• Confidence working with data, numbers and commercial plans
• Great organisational discipline — journey plans, reports, forecasting
• A self-starter mentality with strong problem-solving skills
• A passion for food and the operators who bring it to life
• Ability to work autonomously and independently
• Field experience strongly preferred

Why This Role Stands Out

You’re joining a business with serious brand recognition, strong flavours, and massive opportunity within the foodservice channel. You’ll have the room to develop your region your way, backed by a supportive leadership team, great product availability, and a loyal customer base that loves what this brand represents.

If you want a role where every day feels different and where your numbers, relationships and ideas genuinely shape the territory... this is it.