Territory Manager – Orthodontics

BMS Performance Ltd.; West Kirby; On-site; GBP 41,000 - 51,000; Full time

Benefits offered by this job

Hybrid or electric company car

Pension

Private healthcare

Training provided

Job summary

BMS Performance Ltd. is seeking an experienced Territory Manager to drive sales across Dental and Orthodontics in the North West, Midlands and South Yorkshire. You will nurture relationships with dental professionals, identify new opportunities and deliver education to support product adoption.

The role is field-based with a strong focus on achieving commercial growth, leveraging a well-established portfolio and a competitive uncapped bonus. A company car and comprehensive benefits are provided.

Qualifications

• Dental or Orthodontic sales experience
• Experience in dental/orthodontic environment or clinical background
• Commercial sales focus with strong communication and relationship-building skills

Responsibilities

• Develop existing accounts and identify new business opportunities across the territory
• Manage territory activity and plan using CRM and sales data
• Educate customers through product education and training to drive adoption and long-term partnerships

Skills

Dental sales

Orthodontics

CRM (Salesforce)

Job description

An exciting opportunity to join a global healthcare organisation with a long legacy of innovation in a high-growth commercial role. This is an excellent opportunity for an experienced dental salesperson, orthodontic professional or clinically experienced candidate looking to develop their career into a territory-based commercial position.

You’ll be representing a well-established portfolio across Dental and Orthodontics, working with dental professionals and key decision makers to develop existing accounts, identify new business opportunities and drive sustainable growth across your territory.

Why this role stands out

• Join a global healthcare company with decades of innovation
• Manage an established territory across the North West, Midlands and South Yorkshire
• Represent a broad and clinically credible Dental & Orthodontic portfolio
• Develop existing customer relationships while identifying new business opportunities
• Work closely with dental and orthodontic professionals, supporting education and training
• Strong earning potential with uncapped bonus
• Company car and comprehensive benefits package
• Supportive, collaborative environment with genuine career progression
• Excellent opportunity for an ambitious dental/orthodontic professional to develop commercially

The Company

This organisation is a global healthcare leader known for delivering innovative, evidence-based solutions across healthcare and dental environments. Guided by clinical insight and a commitment to improving patient outcomes, the company works closely with healthcare professionals to solve complex challenges and support clinicians to deliver the best possible care.

With continued investment across its Dental Solutions business, the organisation is expanding its commercial presence across the UK and a well-deserved internal promotion means that they are now seeking to recruit a new Territory Manager to take ownership of their well established and successful North West, Midlands and South Yorkshire sales territory.

The Role

In this field-based position, you will take responsibility for driving sales and developing sustainable business opportunities across your territory. You will implement the agreed sales strategy, manage and grow existing customer relationships and identify new opportunities across the Dental and Orthodontic market.

A key part of the role will involve understanding customer needs and positioning the company’s portfolio effectively, while building strong relationships with dental professionals, orthodontic teams and key decision makers. You will also support customers through product education and training, helping to increase product adoption and strengthen long-term partnerships.

You’ll be responsible for managing your territory effectively, using CRM and sales data to identify opportunities, plan activity and track performance against objectives. The role will involve a combination of account development, new business activity, customer engagement and clinical education.

This is a highly autonomous territory role, suited to someone who is commercially driven, resilient and enjoys being out in the field building relationships and winning business.

Who We’re Looking For

The ideal candidate will have experience within Dental, Orthodontics sales, with a strong preference for candidates who have sold into dental practices or orthodontic environments.

We would also be very interested in speaking with candidates from a clinical orthodontic background who are looking to make the move into a commercial sales career, such as Orthodontic Therapists or other clinically experienced professionals with strong communication and relationship-building skills.

Equally, if you are a commercially driven, resilient and results-focused salesperson looking to transition into the Dental & Orthodontic market, we would be keen to hear from you.

You’ll ideally demonstrate:

• Dental or Orthodontic sales experience
• OR Experience working within the dental/orthodontic environment, or a relevant clinical background
• Confidence engaging with dental professionals and key decision makers
• Strong organisation and territory management skills
• Experience using CRM systems such as Salesforce is advantageous
• Full UK driving licence with no more than 6 points

Package

• Basic Salary: £41,000-£51,000 DOE
• Bonus: £13,000 to £17,000 uncapped
• Benefits: Hybrid or electric company car, pension, private healthcare and attractive overall benefits
• Location: Field-based – North West, Midlands and South Yorkshire
• Training: Training provided, including attendance at company HQ when required