Technical Product Manager

Morson Edge; Manchester; Hybrid; GBP 42,000 - 70,000; Full time

Benefits offered by this job

Hybrid working

Manchester-based team

Job summary

Morson Edge in Manchester seeks a Technical Product Marketing Manager to bridge product, marketing and sales. You will translate complex technical features into clear, compelling customer propositions and develop go-to-market strategies, working with the Head of Product Marketing to shape ICP and positioning.

You will craft personas, enable sales with tools and collateral, and collaborate across Product, Sales and Marketing to ensure consistent messaging and successful launches.

Qualifications

• Experience in Product Marketing, Technical Product Management, Technical Marketing or a similar role.
• Strong understanding of B2B technology products and markets.
• Experience creating sales enablement materials and supporting commercial teams.
• Ability to understand technical products and communicate their value in a simple, engaging way.
• Experience with ICP, customer personas, positioning or go-to-market strategy.
• Strong communication and stakeholder management skills.

Responsibilities

• Define and refine the company’s ICP in collaboration with the Head of Product Marketing.
• Develop product positioning, messaging and value propositions for technical audiences.
• Translate complex technical features into clear, compelling customer-facing propositions.
• Support sales enablement through pitch materials, presentations and battlecards.
• Collaborate with Sales to understand customer needs and market feedback.
• Support GTM strategies for new and existing products.
• Conduct market and competitor research to identify trends and differentiators.
• Ensure consistent product messaging across Product, Sales and Marketing.
• Help develop customer personas and understand different buying audiences.
• Gather market insight and feed back into product and commercial strategy.
• Support product launches and ongoing campaigns.
• Bridge between technical teams and commercial stakeholders.

Skills

Product Marketing

Technical Product Management

Technical Marketing

B2B technology

Job description

Manchester | Hybrid – 2 days onsite / 3 days remote | Up to £70,000

We’re looking for a Technical Product Marketing Manager to join a growing technology business, sitting at the intersection of product, marketing and sales.

This is a hands‑on role for someone who can understand technical products and translate that knowledge into compelling messaging, sales tools and go‑to‑market strategies. You’ll work closely with the Head of Product Marketing to help define the company’s Ideal Customer Profile (ICP), strengthen product positioning and give the sales team everything they need to effectively take products to market.

The ideal candidate will have experience within technology, IT hardware, OEM, SaaS or cybersecurity, with a strong understanding of how technical products are positioned and sold.

We’d also consider someone who has previously worked in a technical sales role and is looking to move into product marketing.

What you'll be doing

• Working alongside the Head of Product Marketing to define and refine the company’s Ideal Customer Profile (ICP)
• Developing product positioning, messaging and value propositions for technical audiences
• Translating complex technical features into clear, compelling customer‑facing propositions
• Supporting sales enablement through the creation of pitch materials, presentations, battlecards, product guides and other sales collateral
• Working closely with Sales to understand customer needs, objections and market feedback
• Supporting go‑to‑market strategies for new and existing products
• Conducting market and competitor research to identify trends, opportunities and differentiators
• Working closely with Product, Sales and Marketing teams to ensure consistent product messaging
• Helping develop customer personas and understand different buying audiences
• Gathering customer and market insight and feeding this back into product and commercial strategy
• Supporting product launches and ongoing campaigns
• Acting as a bridge between technical teams and commercial stakeholders

What we're looking for

• Experience in Product Marketing, Technical Product Management, Technical Marketing or a similar role
• Strong understanding of B2B technology products and markets
• Experience creating sales enablement materials and supporting commercial teams
• Ability to understand technical products and communicate their value in a simple, engaging way
• Experience working with ICP, customer personas, positioning or go‑to‑market strategy
• Strong communication and stakeholder management skills
• Comfortable working across Product, Marketing and Sales
• Commercially minded with an understanding of the sales process

You could come from a variety of backgrounds, including:

• IT hardware / OEM
• SaaS, particularly someone looking to move into a more product‑focused environment
• Cybersecurity – desirable but not essential
• Technical sales within a technology organisation
• Product Marketing
• Technical Product Management

Someone who has previously worked in a technical sales role for a major technology business and has since moved towards product, marketing or go‑to‑market would also be of interest.

What's on offer

• Salary up to £70,000
• Manchester-based
• Hybrid working – 2 days onsite / 3 days from home
• Opportunity to work closely with the Head of Product Marketing with the scope to progress through the organisation
• Cross‑functional role spanning Product, Marketing and Sales
• Opportunity to have a direct impact on product positioning, ICP development and sales enablement