Hybrid Technical Product Marketing Manager

Morson Edge; Manchester; Hybrid; GBP 42,000 - 70,000; Full time

Benefits offered by this job

Hybrid working

Manchester-based team

Job summary

Morson Edge in Manchester seeks a Technical Product Marketing Manager to bridge product, marketing and sales. You will translate complex technical features into clear, compelling customer propositions and develop go-to-market strategies, working with the Head of Product Marketing to shape ICP and positioning.

You will craft personas, enable sales with tools and collateral, and collaborate across Product, Sales and Marketing to ensure consistent messaging and successful launches.

Qualifications

• Experience in Product Marketing, Technical Product Management, Technical Marketing or a similar role.
• Strong understanding of B2B technology products and markets.
• Experience creating sales enablement materials and supporting commercial teams.
• Ability to understand technical products and communicate their value in a simple, engaging way.
• Experience with ICP, customer personas, positioning or go-to-market strategy.
• Strong communication and stakeholder management skills.

Responsibilities

• Define and refine the company’s ICP in collaboration with the Head of Product Marketing.
• Develop product positioning, messaging and value propositions for technical audiences.
• Translate complex technical features into clear, compelling customer-facing propositions.
• Support sales enablement through pitch materials, presentations and battlecards.
• Collaborate with Sales to understand customer needs and market feedback.
• Support GTM strategies for new and existing products.
• Conduct market and competitor research to identify trends and differentiators.
• Ensure consistent product messaging across Product, Sales and Marketing.
• Help develop customer personas and understand different buying audiences.
• Gather market insight and feed back into product and commercial strategy.
• Support product launches and ongoing campaigns.
• Bridge between technical teams and commercial stakeholders.

Skills

Product Marketing

Technical Product Management

Technical Marketing

B2B technology

Job description

Morson Edge in Manchester seeks a Technical Product Marketing Manager to bridge product, marketing and sales. You will translate complex technical features into clear, compelling customer propositions and develop go-to-market strategies, working with the Head of Product Marketing to shape ICP and positioning.

You will craft personas, enable sales with tools and collateral, and collaborate across Product, Sales and Marketing to ensure consistent messaging and successful launches.