Technical CRM Specialist

Zealous Agency; Birmingham; On-site; GBP 55,000 - 65,000; Full time

Benefits offered by this job

Car allowance

Bonus

Job summary

Zealous Agency in Birmingham is seeking a Technical CRM Specialist focused on guest revenue to lead a major digital programme across a multi-site estate. The role blends strategic CRM delivery with commercial accountability to drive revenue growth through guest data, AI and personalisation.

You will own the CRM strategy, roll out a new activation platform across email, push, paid media, social, web and app, and mentor cross-functional teams and agency partners to deliver measurable results in a

Qualifications

• Deep experience in guest/customer data, personalisation and revenue optimisation.
• Strong commercial and financial acumen with a track record of turning data into value.
• Genuine enthusiasm for AI, automation and emerging marketing technology.
• Strong stakeholder and agency leadership skills.
• Experience across multiple digital activation channels in hospitality/retail environments.

Responsibilities

• Own the CRM strategy and delivery roadmap, turning guest data into targeted, multi-channel revenue growth.
• Lead the rollout and scaling of a new digital activation platform across email, push, paid media, social, web and app.
• Define and pilot new agentic AI and automation-led ways of working.
• Own the commercial narrative, tracking delivery against ambitious targets.
• Lead cross-functional teams and agency partners, translating complex technology and data into clear commercial outcomes.
• Drive a test-and-learn culture across digital channels, continually optimising performance.

Skills

Guest data

Personalisation

Revenue optimisation

AI enthusiasm

Agency leadership

Multi-channel

Hospitality/retail exp

Job description

£55k to £65k plus car allowance and bonus (£75k package)

Ready to shape the future of digital revenue, personalisation and agentic AI-led guest engagement?

A leading retail chain is looking for a Technical CRM Specialist with focus on customer revenue to lead a major new digital programme across its significant estate.

This is a strategic, commercially focused role with real scope to shape how the business uses guest data, AI, personalisation and technology to drive measurable revenue growth.

You’ll:

• Own the CRM strategy and delivery roadmap, turning guest data into targeted, multi-channel revenue growth.
• Lead the rollout and scaling of a new digital activation platform across email, push, paid media, social, web and app.
• Define and pilot new agentic AI and automation-led ways of working.
• Own the commercial narrative, tracking delivery against ambitious targets.
• Lead cross-functional teams and agency partners, translating complex technology and data into clear commercial outcomes.
• Drive a test-and-learn culture across digital channels, continually optimising performance.

We’re looking for someone with:

• Deep experience in guest/customer data, personalisation and revenue optimisation.
• Strong commercial and financial acumen, with a track record of turning data into measurable value.
• Genuine enthusiasm for AI, automation and emerging marketing technology.
• Strong stakeholder and agency leadership skills.
• Experience across multiple digital activation channels and ideally within hospitality, retail or another multi-site environment.

This is a high-impact opportunity to establish yourself as the go-to commercial CRM specialist, with potential to progress into a Head of role as the programme scales.