CRM Executive

WeComm; Greater London; On-site; GBP 32,000 - 52,000; Full time

Job summary

WeComm is seeking a CRM Loyalty Executive to join its fast-paced digital team and help grow the loyalty programme for a leading fashion retailer in the UK. You will own end-to-end loyalty campaigns across email, push and in-app channels, and shape customer journeys with a data-driven approach.

The role requires 2+ years in CRM or digital marketing, with a keen eye for segmentation, testing and performance. A collaborative, proactive candidate will thrive here in a dynamic environment.

Qualifications

• 2+ years’ experience in CRM or digital marketing, preferably loyalty or retention.
• Highly organised with ability to manage multiple priorities.
• Strong data, segmentation and campaign performance understanding.

Responsibilities

• Own end-to-end loyalty campaigns across email, push and in-app channels.
• Develop and optimise lifecycle journeys, onboarding, reminders and rewards communications.
• Use data and segmentation to improve engagement, retention and conversion.
• Plan testing opportunities including A/B and multivariate testing.
• Collaborate with CRM, E-commerce, Marketing, Creative, App and Retail teams.

Skills

CRM

Campaign optimisation

Data segmentation

A/B testing

Job description

Our client is a well-established, high-profile fashion retailer with a strong presence across the UK and a growing digital customer base. They are now looking for an ambitious CRM Loyalty Executive to join their fast-paced digital team and play a key role in the continued growth and development of their customer loyalty programme. With customer loyalty at the heart of its digital strategy, this is an exciting opportunity to help create more personalised and engaging customer experiences.

About the role

• Own the end-to-end delivery of loyalty campaigns across email, push and in-app channels.
• Develop and optimise customer lifecycle journeys, including onboarding, benefit reminders and reward communications.
• Use customer data, segmentation and performance insights to improve engagement, retention and conversion.
• Develop new testing opportunities, including A/B and multivariate testing, to continually improve campaign performance.
• Work closely with CRM, E-commerce, Marketing, Creative, App and Retail teams to deliver wider loyalty initiatives and strategic projects.

About the person

• 2+ years’ experience in CRM or digital marketing, ideally within loyalty, lifecycle or retention marketing.
• Highly organised, commercially minded and confident managing multiple priorities in a fast-paced environment.
• Customer-focused, with a strong understanding of data, segmentation and campaign performance.
• Proactive and solutions-focused, with excellent attention to detail and a passion for testing and optimisation.
• Confident working collaboratively across tea