Team Lead - Sales Development Representative (SDR)

BnBerry; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Paid Time Off (Vacation, Sick & Public

Work From Home

Performance Bonus

Job summary

BnBerry is seeking an experienced SDR Team Lead to build and coach a high-performing outbound sales team in a fast-paced startup.

You will scale the SDR function, introduce new outbound strategies, and drive pipeline across Europe and North America, collaborating with Account Executives and remote teams to achieve aggressive growth.

Qualifications

• 2+ years leading an SDR/BD team with a track record of performance improvements.
• Proven experience scaling SDR teams and improving performance.
• Hands-on outbound prospecting experience before moving into leadership.
• Experience creating and implementing outbound strategies, not just maintaining current processes.

Responsibilities

• Lead, coach, and develop the SDR team through regular 1-1 coaching, call reviews, and performance management.
• Create a high-performance culture focused on accountability, learning, and continuous improvement.
• Build and refine outbound strategies across email, phone, and LinkedIn.
• Identify new target markets, ICPs, and prospecting opportunities.
• Introduce new ideas, tools, and sales methodologies to improve results.
• Monitor SDR KPIs, pipeline generation, conversion rates, and activity levels.
• Work closely with Sales Leadership to align pipeline generation with growth objectives.
• Recruit and scale the SDR function as the business grows.
• Ensure CRM hygiene and consistent execution of outbound processes.

Skills

SDR leadership

SaaS sales

Outbound prospecting

Coaching

Team scaling

Hiring & onboarding

Collaboration with AEs

Remote team management

Tools

HubSpot

Apollo

LinkedIn Sales Navigator

Avoma

Job description

We are looking for an experienced SDR Team Lead who can build, coach, and scale a high‑performing outbound sales team. This is not simply a people management role. We need someone who has successfully grown an SDR function, introduced new outbound strategies, and knows how to consistently generate qualified pipeline.

The successful candidate should be comfortable working in a fast‑paced startup environment, bringing fresh ideas and challenging existing processes to help us expand into new markets across Europe and North America.

Essential Experience

• Minimum 2 years’ experience leading an SDR or Business Development team, with a proven track record of improving performance and developing people.
• Proven experience scaling SDR teams and improving performance.
• Strong SaaS sales background with hands‑on outbound prospecting experience before moving into leadership.
• Experience creating and implementing outbound strategies rather than simply managing existing processes.
• Demonstrated success improving pipeline generation, conversion rates, and team performance.
• Proven ability to coach underperforming SDRs into consistent performers.
• Experience hiring, onboarding, and developing SDRs.
• Experience working closely with Account Executives to improve pipeline quality and conversion.
• Experience working with remote teams.

Key Responsibilities

• Lead, coach, and develop the SDR team through regular one‑to‑one coaching, call reviews, and performance management.
• Create a high‑performance culture focused on accountability, learning, and continuous improvement.
• Build and refine outbound strategies across email, phone, and LinkedIn.
• Identify new target markets, ideal customer profiles, and prospecting opportunities.
• Introduce new ideas, tools, and sales methodologies to improve results.
• Monitor SDR KPIs, pipeline generation, conversion rates, and activity levels.
• Work closely with Sales Leadership to align pipeline generation with company growth objectives.
• Recruit and scale the SDR function as the business grows.
• Ensure CRM hygiene and consistent execution of outbound processes.

Required Skills

• Excellent coaching and leadership skills.
• Strong understanding of modern outbound sales.
• Commercially minded with a data‑driven approach to decision making.
• Excellent written and verbal English communication skills.
• Strong organisational and time management skills.
• Confident working independently in a remote environment.
• Comfortable working late European and North American business hours to support a Philippines‑based team.

Highly Desired Experience

• Hospitality technology or SaaS experience.
• Experience selling into Europe and North America.
• Experience with HubSpot, Apollo, LinkedIn Sales Navigator, Avoma, or similar sales tools.
• Experience introducing AI or automation into outbound sales processes.

This Role Is Ideal For Someone Who

• Brings a builder mindset, high ownership, and resilience in a fast‑moving startup environment.
• Combines a builder mindset with strong ownership and accountability.
• Proactively challenges existing approaches and brings fresh, data‑informed ideas.
• Comfortable making decisions without waiting for direction, staying flexible and hands‑on.
• Uses data to identify opportunities, continuously improve, and guide decisions.
• Resilient, adaptable, and leads by example—earning trust through actions rather than title.

Benefits

• Paid Time Off (Vacation, Sick & Public Holidays)
• Work From Home
• Performance Bonus