Talent Marketing & Activation Lead

Amazon; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Amazon UK Services Ltd. is seeking a Talent Marketing Manager to lead activation management, integrated marketing, and campaign planning across Workforce Staffing's hiring portfolio. You will translate hiring needs into marketing goals, prioritize efforts, and optimize through automation and data-driven decisions.

The role spans global geographies and cross-functional orchestration. You will shape strategy, own performance metrics, and present insights to senior leadership, balancing cost

Qualifications

• Experience using data and metrics to measure impact and determine improvements.
• Experience in marketing or marketing research.
• Experience presenting metrics and progress to goal to senior leadership.
• Experience driving direction and alignment with cross-functional teams.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Responsibilities

• Define the annual marketing strategy and plan the direction for channel mix, spend efficiency, fill rate improvement, and labor order trajectory across your portfolio.
• Own weekly marketing activation logic across assigned markets, including override governance and risk management.
• Lead annual integrated campaign plans for assigned markets with testing during low-volume periods and readiness for high-volume hiring events.
• Drive collaboration with Performance Marketing, Journey Orchestration, Creative, Talent Engagement, Marketing Analytics, and Business stakeholders.

Skills

Data analysis

Marketing strategy

Cross-functional collaboration

Stakeholder management

Presentation & storytelling

Tools

Excel

Tableau

Job description

Amazon UK Services Ltd. is seeking a Talent Marketing Manager to lead activation management, integrated marketing, and campaign planning across Workforce Staffing's hiring portfolio. You will translate hiring needs into marketing goals, prioritize efforts, and optimize through automation and data-driven decisions.

The role spans global geographies and cross-functional orchestration. You will shape strategy, own performance metrics, and present insights to senior leadership, balancing cost