SummaryEmployer Brand Senior Consultant

LIDL; Birmingham; On-site; GBP 62,000 - 88,000; Full time

Benefits offered by this job

London Weighting allowance

35 days holiday

Car Allowance

Employee Assistance Programme (EAP)

Pension scheme

In-store discount

Job summary

Lidl GB is seeking an experienced Employer Brand Senior Consultant to shape how the nation sees our business. You will lead the strategy for our employer brand, embedding 'In it together' across Lidl GB and collaborate with international partners on the One Brand initiative.

From insights to a national Brand Ambassador programme, you will manage channel strategy, oversee campaigns, and present findings to senior leaders.

Qualifications

• Experience as an attraction/employer brand specialist with EVP knowledge.
• Ability to build relationships with stakeholders across all levels and with external agencies.
• Excellent copywriting and proofreading to ensure alignment with brand tone of voice.

Responsibilities

• Establish and embed Lidl GB employer brand internally and externally.
• Collaborate with International counterparts on the One Brand project.
• Plan and launch the Brand Ambassador programme (Lidl Voices) regionally and nationally.
• Guard brand consistency across advertising materials and copy.
• Define and execute the digital strategy for the online presence (careers site, job boards, social media).
• Conduct competitor analysis and trend monitoring across employer brand and recruitment advertising.
• Coordinate with agencies to run attraction campaigns within brand guidelines.
• Plan and direct photo and film shoots for channel materials.
• Analyse survey data from Candidate Experience and Employer Brand surveys and report insights to senior leaders.
• Present to stakeholders at all levels to shape HR strategy.

Skills

Employer brand

Stakeholder management

Copywriting

Presentation

Project delegation

Job description

Employer Brand Senior Consultant - Head Office

Location: London

Reference: Lidl GB 751027

Sector: Retail, Wholesale

Summary

Everyone who works at Lidl brings something unique to the table. We're curious, collaborative, and deeply passionate about what we do. Solving problems together is More to Value. As Employer Brand Senior Consultant, you won't just manage a brand, you'll shape how the nation sees us. You'll lead the strategy for our employer brand, embedding 'In it together' across Lidl GB. From unearthing game-changing insights to launching our high-impact national brand ambassador programme, you will be our go-to authority on employer branding. You'll also mastermind our channel strategy, making Lidl GB the top choice for talent nationwide. At Lidl GB, our people are our ultimate strength. 'More to Value, huge on opportunity' is how we invest in you. Your energy will drive bold projects, creating real buzz. In return, you'll get a competitive, fair salary and a brilliant benefits package built to fuel your life inside and outside of work.

61,600 up to £88,000 per annum

What you'll do

• Establish and embed the Lidl GB employer brand internally and externally, acting as Brand guardian and upskilling the relevant departments on the importance of the employer brand.
• Work with International counterparts on the 'One Brand' project, aligning to the global framework, whilst also ensuring it's fit for purpose in the GB marketplace.
• Plan and launch the Brand Ambassador (Lidl Voices) programme, taking learnings from other Lidl countries and companies to see best practice, trialling the programme in our regions and then rolling out the project nationally.
• Be a brand guardian for all our advertising materials, campaigns and copy to ensure all internal and external advertising remains consistent within our employer brand guidelines.
• Define and execute the digital strategy for our online presence including our careers site, job boards, and social media pages.
• Conduct competitor analysis and trend monitoring across employer brand and recruitment advertising to ensure we are getting the best value and performance from all our channels.
• Work with relevant agency partners to ensure all attraction campaigns run effectively and within the guidelines of our employer brand.
• Plan, run, and direct photo shoots and film shoots to create the necessary materials for our channels.
• Analyse all survey data from the Candidate Experience and Employer Brand surveys and present back to senior leaders internally in order to shape our HR strategy.
• Present to a range of stakeholders at all levels of the business, showcasing your passion for the brand.

What you'll need

• Experience of working as an attraction/employer brand specialist, with a thorough understanding of an EVP, attraction strategies, and recruitment processes.
• The ability to build stakeholder relationships at all levels across the business and with external agency partners, with the confidence to come up with, present and champion existing and new ideas.
• Good attention to detail with the ability to write accurate, clear copy and to proof-read attraction materials to ensure they meet our tone of voice guidelines.
• Confidence presenting to stakeholders at all levels.
• The ability to delegate tasks as needed.
• Excellent organisation and planning skills to execute photo and film shoots across multiple UK locations within tight deadlines.
• A strong ability to adapt to changing priorities in a fast-paced environment.
• Flexibility to travel to Lidl GB locations across the country.

What you'll receive

• Includes 10% non-contractual London Weighting allowance
• 35 days' holiday (inclusive of bank holidays)
• Car Allowance
• Employee Assistance Programme (EAP)
• Pension scheme
• Plus, more of the perks you deserve. To find out more, visit our benefits page to see for yourself!
• 10% in-store discount

Our Values

We value diversity, equity, and inclusion, welcoming applicants from all backgrounds. Join us to celebrate individuality and grow in a fair, respectful, and inclusive environment.

Additional Information

Please note your employment is conditional upon the Company's receipt of satisfactory references and if requested by the Company, a satisfactory Disclosure and Barring Service check.

Disclaimer: due to the high volume of applications we receive, we reserve the right to close a vacancy earlier than the advertised date. This is to ensure our teams can manage application levels while maintaining a positive candidate experience. Once a vacancy has closed, we are unable to consider further applications, so please submit your application as soon as possible to avoid disappointment.